JS Holdings Group, renowned for its contribution to promoting Korean culture in the UK, particularly through the acclaimed Yori restaurant franchise, has embraced a significant digital advancement by integrating Morningmate collaboration software. Developed by Madras Check, known as flow.team in South Korea, this move is a pivotal step in JS Holdings Group's digital transformation to facilitate its growth in the UK.

 

Morningmate, helmed by CEO Lee Hak-june, aims to simplify digital workspace transformation and cultivate a culture of constructive collaboration and feedback. The collaboration signifies a momentous partnership with JS Holdings Group, a torchbearer of Korean culture in the UK.

 

Founded in 2016, JS Holdings Group has left a culinary mark in the UK with K-food brands like Yori, Mori, Nori, and Cake & Bingsoo. Boasting a workforce of 450 and impressive sales exceeding £14m in just seven years, the company has not only impacted the UK's Korean food scene but also introduced popular Gen-Z lifestyle brands like Life in 4 Cuts.

 

As the company expands, the adoption of modern collaborative tools became imperative. The integration of Morningmate underscores JS Holdings Group's commitment to cultivating an agile digital workplace, ensuring seamless communication across its global workforce and sustaining its aggressive growth strategy.

 

The surge in new store inaugurations across the UK emphasized the need for a sophisticated collaboration platform over communication mediums like WhatsApp. Morningmate, an all-encompassing collaboration tool, provides efficient communication channels, streamlined task management, secure document sharing, and comprehensive video conferencing capabilities.

 

Accessible across web, desktop, and mobile platforms, Morningmate ensures employees remain connected, productive, and agile across devices. Prioritizing collaboration and organizational security, the platform features data encryption, extensive file/message logging, two-factor authentication, and a secure messaging system.

 

Kim Jong-soon, CEO of JS Holdings Group, highlighted the challenges posed by WhatsApp in managing work history and security concerns. With Morningmate, the company anticipates fostering a methodical organizational culture with structured historical record-keeping and streamlined work processes.

 

Morningmate's parent company, Madras Check, is positioning itself for increased competitiveness in international markets, including the UK, the US, Japan, Vietnam, Mexico, and Colombia. The internationalization strategy, focusing on cultural, linguistic, and user experience nuances, has substantially elevated customer satisfaction in these markets. Madras Check is ambitiously eyeing a listing on the NASDAQ, aiming to become a symbol of the South Korean software landscape.