Major retailers are rolling out significant price drops on well known Apple products ahead of Black Friday. Popular lines like iPhone, iPad, MacBook, AirPods and Apple Watch are part of the markdowns. Here is the thing. If you have been waiting for the right moment to upgrade, this window offers real value.

Standout deals in the United States

Here are several of the strongest offers in the United States pulled directly from the list of deals:

• Apple AirTag tracker drops from about 29 dollars to 17 dollars.
  
  
• The AirTag four pack goes from around 119 dollars to 64 dollars.
  
  
• AirPods 4 fall from about 179 dollars to 79 dollars.
  
  
• AirPods Pro 3 move down to about 219 dollars from 299 dollars.
  
  
• The 13 inch MacBook Air with the M4 chip is now around 749 dollars instead of roughly 999 dollars.
  
  
• The 11 inch iPad basic model shifts to 279 dollars down from about 349 dollars.

These cuts offer strong savings on fairly recent hardware.

Deals outside the United States

In the UK market, the pattern is similar with prices adjusted for local currency. Examples include:

• A single AirTag moving from 35 pounds to 28 pounds.
  
  
• A four pack of AirTags shifting from 119 pounds to 74 pounds.
  
  
• The iPad Air 13 inch with the M3 chip dropping from 799 pounds to 699 pounds.

Shoppers outside the United States or United Kingdom should compare local availability, taxes and any additional fees.

Things to keep in mind

Inventory can be limited because high demand often leads to quick sellouts. Shipping may also stretch longer than usual.

Check specifications carefully because a lower price may apply to a slightly older generation or reduced configuration. For instance, the iPad 11 inch with the A16 chip sits below newer models.

Phone deals sometimes tie into new unlimited plans or long carrier commitments rather than straightforward price drops. One example is the iPhone 17 being offered at no cost with a 36 month carrier plan.

If you are shopping from outside these regions, convert prices to your local currency and account for import charges.

Why it matters

If you have been thinking about upgrading Apple gear, these discounts reduce the usual premium that comes with the brand. The lower prices make it easier to pick up newer products that support daily work and creative routines. What this really means is that writers, creators and anyone who depends on reliable devices can benefit from timely upgrades.