Expanded Collaboration for Championship Week

LLH Healthcare has increased its partnership with the American Conference to provide support for the upcoming 2026 basketball championships which include men's and women's events.

 The tournament will occur at Legacy Arena in Birmingham Alabama from March 10 to March 15. LLH Healthcare has extended its partnership with the conference after previously serving as the title partner for the 2025 football championship.

The agreement shows that the healthcare provider and the collegiate sports conference are developing their partnership.

Supporting Children’s of Alabama

The main goal of the partnership connects to community development work. The conference together with LLH Healthcare will use championship week to show their backing of Children's of Alabama which operates as a nonprofit pediatric health system.

The first event of the day started with student-athletes and conference officials visiting the hospital. The hospital will receive financial support through additional fundraising activities which include a tip-off dinner that features a silent auction to create awareness about the hospital and raise funds.

The week will end with a presentation on the court which will acknowledge the $10,000 donation and all funds collected from tournament events.

Marketing and Broadcast Integration

The expanded agreement now provides LLH Healthcare with complete visibility during the championship tournament.

The company will receive courtside signage, videoboard placements, and in-arena promotions throughout the tournament. The broadcast integrations will include branded segments that show game coverage and highlight packages and replay segments.

The healthcare provider uses these elements to achieve national recognition while establishing ties to college sports.

Strategic Role of American RISE Ventures

American RISE Ventures which began operations in 2025 served as the foundation for the partnership between the two organizations. The unit focuses on sponsorship strategy, brand partnerships, and revenue growth for the conference.

 The division generated more than double the previous year's conference revenue within its first ten months of operation.

Strengthening Community and Sports Partnerships

Both organizations' executives state the partnership demonstrates how sports events create positive effects for local communities. LLH Healthcare provides preventive care and telemedicine services and mental-health support and wellness programs to employees and their families. The partnership uses healthcare initiatives and major sporting events to improve athletic performance and benefit community health.