Giant Supermarket Prepares to Welcome Shoppers to New Allentown-Area Location

At 8 a.m. on November 21, Giant will open a brand-new store at 3300 Lehigh Street, located inside South Mall in Salisbury Township. This long-awaited opening arrives nearly two years after the company first announced its plan to relocate. The launch celebration will include a special treat for the first 200 customers, who will receive a reusable shopping bag along with a selection of product samples.
From West Emmaus to Lehigh Street
The current Giant store at 3015 West Emmaus Avenue in Allentown will close at 6 p.m. on November 20. The following morning, the new location will open, occupying the former Bon-Ton department store space, which has been vacant since 2018. Store Manager Mike Ramos expressed enthusiasm for welcoming the community into a modernized space. He highlighted that many team members from the West Emmaus location will continue with the move and added that more than 75 new full- and part-time positions have been created for the new store.
What to Expect Inside
The new Giant promises an enhanced shopping experience with a comprehensive range of departments and services. Customers can expect fresh produce, meat and seafood counters, a dairy section, sushi offerings, a full-service bakery, floral services, a hot-food bar, alcoholic beverages, pharmacy services, and ten on-site fueling stations for convenience. The store will operate from 6 a.m. to 10 p.m. every day, ensuring access for early risers and late shoppers alike.
Why This Move Matters
For over thirty years, Giant has served the community from its West Emmaus Avenue location. Relocating to South Mall reflects a commitment to offer customers more space, updated amenities, and a layout designed for convenience. The new location benefits from a redeveloped center with ample parking and easy access from Lehigh Street, which is expected to improve the shopping experience during peak times, particularly throughout the holiday season.
The Bigger Picture
This new store represents a broader strategy by Giant to modernize and expand its presence in the region. A larger, contemporary store allows for better service and a more enjoyable shopping environment. For the local community, the move is a clear investment in jobs, layout improvements, and a refreshed retail experience. Longtime shoppers from the West Emmaus location will find familiar faces and added convenience in the upgraded space, signaling a new chapter for both the store and its patrons.
Looking Ahead
As the doors open on November 21, Giant will welcome shoppers just in time for the holiday season. Early visitors will have the opportunity to explore the updated space and receive special gifts, creating a festive and memorable start to the new store’s operations. This relocation brings more than a grocery store to South Mall; it introduces a space designed for today’s shopping needs. The combination of fresh food, convenient services, and expanded employment opportunities under one roof reflects Giant’s dedication to enhancing the community experience while maintaining a legacy of trusted service.
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