FLiiP, a Montreal-based company offering an all-in-one fitness business management and CRM platform, has secured a $1.5 million debt facility from CIBC Innovation Banking. The funding is aimed at accelerating FLiiP’s expansion into key markets across Canada, the United States, and Europe, enabling the company to bring its innovative solutions to a broader audience.

Empowering Fitness Businesses with Technology

Founded in 2016 by David Bourbonnière, a former gym owner, FLiiP was created to address the challenges posed by fragmented and outdated fitness software. The platform unifies operations, payments, and CRM functionalities, providing gyms with a single system that enhances revenue opportunities throughout the member journey. By integrating advanced AI capabilities, FLiiP helps gyms reduce member churn, increase engagement, and drive revenue through intelligent automation and actionable insights. This approach simplifies daily management tasks, allowing operators to dedicate more attention to member satisfaction and business growth.

Strategic Support for Global Expansion

David Bourbonnière, CEO and Founder of FLiiP, expressed excitement about the partnership with CIBC Innovation Banking, highlighting the bank’s extensive experience in supporting high-growth companies and its established presence across North America and Europe. He noted that this collaboration would enable FLiiP to accelerate its entry into key markets while furthering its mission to empower gyms with innovative management solutions.

Eric Laflamme, Managing Director at CIBC Innovation Banking, underscored the significance of FLiiP’s platform in transforming the fitness industry. He emphasized that David Bourbonnière’s background as a former gym operator provides invaluable insight into the operational challenges gyms face. This perspective has informed the creation of a solution that allows gym businesses to operate seamlessly, improve efficiency, and deliver a superior experience to their members.

A Platform Built for Growth

FLiiP currently serves gyms in over ten countries and offers a platform specifically designed for multi-location operators. The company is supported by leading investors, including Cultivation Capital and Boreal Ventures. With a focus on revenue growth, operational simplicity, and seamless integration, FLiiP equips ambitious gym owners and operators with the tools needed to run their businesses more efficiently, enhance member experiences, and scale operations with confidence.

About CIBC Innovation Banking

CIBC Innovation Banking brings 25 years of specialized experience in growth-stage technology and life sciences companies across North America. Managing over $11 billion in funds, the bank has supported more than 700 venture and private equity-backed businesses in the past six and a half years. Operating from 14 global locations, CIBC Innovation Banking provides strategic funding, growth capital, and recurring revenue financing tailored to the unique needs of companies at every stage of development.

The collaboration between FLiiP and CIBC Innovation Banking represents a pivotal moment in the evolution of fitness business management. By combining innovative technology with strategic financial support, this partnership sets the stage for accelerated growth, operational efficiency, and transformation within the fitness industry.