Since its launch on Wednesday night, Instagram Thread has already garnered over 23 million sign-ups, as confirmed by the badges displayed on Instagram when new users join this exciting app.

Meta CEO Mark Zuckerberg said Instagram Thread achieved an impressive milestone of 10 million sign-ups within seven hours. While this number falls short of major social networks like Twitter and Instagram, it undoubtedly sets the stage for Thread to gain significant momentum and make its mark in the digital landscape.

However, surpassing Twitter's prominence and cultural impact is challenging for Threads.

Instagram head, Adam Mosseri, shared his insights in a candid video posted from what seemed to be his bed, saying, "It's relatively easy to attract sign-ups, but building a platform that users truly engage with and continuously return to is the real challenge. Quite a great first day."

Despite its early success, Instagram Thread remains a simple platform with limited features compared to Twitter. For instance, it lacks direct messaging capabilities and only displays a feed of posts recommended by the app.

In a series of responses on Threads, Mosseri acknowledged that the platform still has many "basic" features in development, including a feed that exclusively showcases posts from users that one follows. Additionally, the team is actively working on incorporating search functionality and hashtags.

An area of concern is the moderation of the app. While Threads for Instagram initially launched with some self-moderation features, such as the ability to hide specific words and phrases, it remains to be seen how effectively the platform can tackle moderation challenges.

Threads by Instagram are primarily designed for mobile use, although there are limited options to access it via desktop. Users can view Threads on their desktop by visiting a specific user profile or sharing a link. However, users currently need help accessing their main feed on the desktop version.

Mosseri point out the mobile experience as the priority for Instagram Thread but acknowledged the company's ongoing efforts to develop a web-based user understanding.

Back on Twitter, Thread Instagram quickly became one of the most talked-about topics from Wednesday evening through Thursday morning, according to Trends24, a website dedicated to tracking trending topics and hashtags on the platform.

Threads on Instagram have undoubtedly made a captivating entrance into social media, attracting millions of users quickly. As the platform evolves and incorporates new features, it will be fascinating to see if it can carve its unique space and become a significant player in the digital realm.

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