You write. You publish. You wait. But nothing happens.

In a world overflowing with digital noise, even the most well-written content often goes unseen. Search engine algorithms shift constantly, drowning businesses that don’t speak their language. And yet, writing solely for algorithms strips away the soul of your brand. This is the crossroads where many companies get stuck, struggling to be found without losing what makes them human.

Writing Web Words Inc., led by seasoned SEO copywriter and CEO Ray Litvak, was built to solve exactly this problem. Since 2008, the Toronto-based agency has helped businesses bridge the gap between creativity and strategy. With a deep belief that words should connect first and convert second, Ray and his team create SEO content that ranks high and reads real.

What sets them apart is not just keyword research or optimization tactics, it’s their people-first approach. Every piece of content begins with understanding the client’s voice, market, and mission. Then, with precision and clarity, they turn that voice into content that works, for Google and for real people.

Whether it’s website copy, blogs, LinkedIn bios, or landing pages, Writing Web Words has built a reputation for content that doesn’t just live online, it performs. And in an age where AI churns out generic copy by the second, their human-first writing philosophy is more relevant than ever.

The result? Content that gets seen. Brands that get remembered. And businesses that grow, one powerful word at a time.

Starting with a Clear Purpose

Writing Web Words Inc. was founded in 2008 by Ray Litvak in Toronto, Canada. From the beginning, he saw a problem that many others missed. Small and mid-sized businesses were offering good products and services, but their online presence wasn’t helping them grow. Many SEO companies were creating content just to fill space or trick search engines. But Ray believed there was a better way. He focused on content that helped people understand, trust, and choose a business. It’s not about working harder. It’s about working smarter.

Ray brought experience from his time as an e-commerce consultant at Yellow Pages. He knew that real results come from understanding the business, the customer, and how search engines work. So, instead of guessing, his team took the time to study every new client, their goals, audience, tone, and competition. That helped them write clear and useful content that both people and Google liked.

This approach worked. Over time, businesses saw better search rankings, more visitors, and stronger engagement. Clients started referring others. Today, 85% of the company’s work comes through word of mouth. The company doesn’t focus on fancy tricks or shortcuts. It focuses on doing the basics right, over and over again.

The lesson here is simple. Not every risk leads to regret. But every regret comes from a risk not taken. Ray took the risk of doing things differently, and it paid off.

Writing for Real People

At Writing Web Words, every project starts with one question: Who will read this? The answer guides everything, the tone, structure, and length. Ray believes SEO is not an excuse to write boring or robotic content. He often says, “People buy from people, not from algorithms.” That idea shapes their entire writing process.

The team follows what they call the 3C rule, content should be clear, concise, and compelling. Every sentence should have a purpose. No extra fluff, no unnecessary details. Before anything is published, it’s checked, edited, and reviewed. Once it goes live, it’s not forgotten. They track how it performs and make updates when needed. The result is content that ranks well and also drives real action.

Ray’s discipline comes from more than just marketing. He is also a third-degree black belt in judo. He compares SEO to judo, you don’t fight the system, you work with it. Success comes from skill and consistency. That’s how he runs his company. The team doesn’t rush through projects. They take time to understand each client’s voice and goals.

Writing Web Words also offers SEO copywriting training. These programs help businesses learn how to create their own strong content. But they don’t hand out general templates. They teach why certain formats work, how to write headlines that matter, and how to connect search intent to what the user sees. Because here’s the thing: the problem isn’t the plan. It’s the pressure to follow it perfectly. These trainings give clients the tools to adjust and improve along the way.

What They Offer and What It Delivers

Writing Web Words offers a focused set of services:

• SEO writing for websites
• Business blogs
• Landing pages built to convert
• LinkedIn bios and profiles
• SEO writing workshops and training
  
  

Each service begins with a careful study of the business, audience, and goals. They look at the market, research keywords, and review how the brand sounds. Then they write content that helps users find answers, take action, or understand something better.

The results speak for themselves. One fashion brand saw double the website traffic and a 65% increase in bookings after the team rewrote their site. A B2B software company landed a major client because of stronger messaging and better online visibility. Another business saw a 42% increase in leads and a 25% rise in sales, just by improving the way they communicated online.

Whether the job is a blog post or a full website rewrite, the focus is always on results. Readers stay longer, trust more, and take action. Google notices, too. Every project comes with clear pricing, flexible contracts, and a focus on return on investment. That clarity builds long-term trust with clients.

It’s not about flashy words or quick tricks. It’s about content that works, for the reader and for the business.

Leadership and Team Values

Ray Litvak leads the company with a steady hand and clear vision. Before starting Writing Web Words, he worked in e-commerce consulting at Yellow Pages. In 2008, he decided to build something of his own, focused on writing that gets results. He holds a degree from York University and is part of respected writing organizations, including the Plain Language Association.

Ray isn’t the only one behind the success. Rob Starr, the lead copywriter, brings years of experience in journalism and storytelling. His background helps the team keep the content sharp, clear, and human. Together, they make sure everything that goes out reflects the client’s voice and purpose.

The culture at Writing Web Words is based on discipline, attention to detail, and adaptability. It mirrors Ray’s judo training, it’s not about size or force, but balance and skill. A small team can compete with big agencies if it stays focused and sharp.

Ray was recently named one of Canada’s top 100 professionals, a sign of his consistent work over time. The team has stayed small by design, with 2 to 10 members according to LinkedIn. That size keeps them close to their work and close to their clients. It also means fewer layers, more accountability, and faster decisions.

Every project is a partnership, not a transaction. And every word is treated like it matters, because it does.

What’s Next for the Company

Looking ahead, Writing Web Words plans to strengthen two key areas: smart use of AI and better community education. They want to expand their SEO training programs to help more businesses build strong in-house skills. This isn’t about replacing writers with tools. It’s about using AI to handle the data side of SEO, while people handle the creative side. Ray puts it clearly: “AI will play a bigger role but won’t replace human creativity.”

They’re also working to prepare clients for how search is changing. That includes planning for voice search, AI-generated answers, and other new ways people find information. The goal isn’t to chase trends. It’s to make sure clients stay visible, no matter how the platform evolves.

Community work matters, too. Writing Web Words supports nonprofit groups with free content help and offers writing workshops for younger professionals. Ray mentors new writers and teaches them to focus on writing that’s useful and clear. His legacy is more than business, it’s about changing how people write for the web.

Their future plans include:

• Growing their training programs
  
  
• Using AI tools where they help, not where they hurt
  
  
• Helping clients adjust to new search tools like voice and AI overviews
  
  
• Always staying focused on people-first writing

They aren’t chasing size or speed. They’re staying true to what’s worked, and adapting where it counts.

Writing Web Words Inc. is not just another SEO agency. It’s a company built on real values, smart strategy, and strong writing. It connects two worlds, what search engines need and what people care about. And that balance is what makes it work.

Ray Litvak and his team have proven that strong content does more than fill space, it drives real results. Their approach is simple but powerful: clear writing, smart planning, and honest partnerships. They don’t promise overnight success. They focus on lasting impact.

The lesson is clear. The problem is not the plan. It’s the pressure to follow it perfectly. Writing Web Words shows that thoughtful, flexible, people-first content can lead to growth that lasts. That’s what makes them different. That’s what makes them matter.