Crossing the U.S. market is a formidable challenge for international founders, it demands not just innovation, but the ability to build a reliable revenue engine, navigate enterprise-level sales, and localize messaging in a high-stakes environment. Many promising ventures misstep during early outreach, flushing resources on the wrong prospects while word of misalignment spreads quickly. This perennial hurdle led Olivier Attia to found Gershon Consulting, headquartered in New York City, in 2013. 

Under Attia’s leadership, Gershon Consulting has transformed into a digital-first, 360° growth partner for over 250 global scale-ups. He recognized early that U.S. market success hinges on rapid-action strategies: LinkedIn ABM campaigns launched before lunch, content refreshes by dinner, and AI-fueled engagement by Friday, turning what might be 18-month sales cycles into nimble nine-week sprints. Their integrated “Promote • Network • Engage” model converts dense IP into buyer-ready assets, leverages Attia’s vast Rolodex of VCs, Fortune 100 buyers, and conference organizers, and harnesses AI for real-time campaign optimization .

At the core is Attia’s belief in "quick wins,” tactical entry points tied to immediate ROI, often starting with a paid pilot that scales. The team builds discovery maps targeting exact locations of first ten customers by title, cycle, and spend dynamics. That focus has delivered measurable results, like generating 1,141 qualified leads and unlocking new pharma partnerships for a European biotech, with America now its fastest-growing region.

Attia’s CEO DNA, shaped at PwC, Atos, and in venture-backed leadership roles, drives Gershon’s ethos of speed, data, and agility. Fluent in three languages, U.S./French citizen, and dubbed a “Global Best Company to Watch for 2025,” Olivier is not just the figurehead, he’s in the trenches, coaching founders and even closing deals weekly .

Gershon Consulting doesn’t just open doors in America, they engineer the quickest, most reliable path to U.S. revenue.

Vision Ignited

Olivier Attia spent over two decades steering venture-backed tech firms, raising nine-figure rounds and launching the breakthrough mobile barcode-scanning app Scanbuy, technology that helped your smartphone camera become a scanner. He cut his teeth at PwC and Atos, absorbing client-centric discipline and unconventional problem-solving. But what shifted his direction happened at CES 2013. Three European founders pulled him aside and said one thing: Can you open doors for us in America?

That epiphany reshaped Attia’s path. He realized that global innovators have ideas, but often lack a U.S. revenue engine. It’s not about working harder. It’s about working smarter. He saw that launches falter not from a lack of ideas but from a missing bridge to buyers. The founder mindset craves sparks, a starting point. That spark had to be U.S. revenue.

Launching Gershon Consulting in New York, he traded another CEO title to build a bridge. His mission: turn global innovation into American income fast. The firm would guide 250+ scale-ups into the U.S. market, helping them land first contracts before competitors notice.

Attia didn’t start another consulting clone. He built a growth engine with action baked in: launch an ABM ad on LinkedIn before lunch, rewrite nurture sequences before dinner, book investor briefings by breakfast. It reflects his philosophy: strategy only matters when it creates cash. That shift in lens, from vision to transaction, set Gershon apart.

The Three-Pillar Engine: Promote, Network, Engage

What this really means is every client taps into Gershon’s 360° growth engine: Promote, Network, Engage. It’s a system that refuses the old “Big Four” pace of months and months. Instead, it delivers days.

Promote converts dense technical IP into buyer-grade content: 90‑second explainers, “why‑now” white papers, social clips. These aren’t vanity; each asset is scored for conversions, not likes. The rule is clear, if it won’t drive deals, it won’t run.

Network leverages Attia’s 30,000-strong Rolodex: VCs, Fortune 100 budget holders, industry organizers, family offices. These aren’t cold contacts, they are doors that swing open to micro-moments. At those moments, one meeting can outpace months of outreach.

Engage is the AI campaign co‑pilot. It ingests LinkedIn reactions, website behaviors, conference badge scans in real time, then tweaks messaging, offers, budgets, on the fly. A Monday objection rewrites Thursday’s ad copy; a breakout LinkedIn hook appears in Friday’s investor slide. The result? Deal cycles shrink by 30–40%, turning eighteen-month slogs into nine-week sprints .

Parallelism shows here: the Promote feed fuels the Network connections, which Engage converts into momentum. No single pillar stands alone. Together, they form an intelligence-feedback loop: test, measure, swap, repeat. The problem is not the plan. It’s the pressure to follow it perfectly.

Front-Line Market Research

Gershon’s Market Research & Activation team runs discovery like a launch itself. They don’t ask for slide decks, they first ask: Where do the first ten customers sit? Which titles, what budget cycles, which competitor over-priced or under-served? Which pains are urgent now, not next quarter?

These insights feed a twenty-page “Decision Map.” Every bullet ends with a task. Slideware is banned. Intelligence drives activation. The team is in the trenches, talking to buyers, validating the battle plan, not theorizing from afar.

That leads to quick wins through a four-step playbook. First: find a beachhead, a hair-on-fire use case with measurable ROI in 90 days. Second: define the champion, the stakeholder whose bonus depends on this fix. Third: pilot, proving performance before scaling. Fourth: expand. Not every risk leads to regret. But every regret comes from a risk not taken. For them, clients dip a toe, proven results build momentum, and low friction leads to multiyear contracts.

That level of focus turns global innovators into U.S. order-winners. A European biotech client needed traction in the States. Gershon distilled assay data into clinic-savvy decks and 30‑second animations, slotted the CEO into invite-only BIO International roundtables, and ran multichannel outreach to 20,000 life-science contacts. AI scored “hot” leads, SDRs followed up in two hours. This led to 1,141 qualified leads, new pharma customers, strategic partnerships, and a joint R&D lab, all without a single U.S. office.

Fail-Fast Culture & Founders as Students

Gershon built a fail-fast lab mentality. All campaign metrics are graded red-yellow-green weekly. Yellow beyond two sprints? Rebuild or scrap. When OpenAI dropped a new agent, Gershon auto-generated fresh email variants in 72 hours, lifting bookings by four points. If a tool under-delivers twice, it’s gone. Clients ride innovation curves without footing R&D bills.

At the same time, Attia invests in founders. He leads workshops at SOSA, Techstars, NUMA, and Founder Institute. The sessions are titled “Sales, Create, and Manage: The Trichotomy of Scale.” Founders role-play defending price against Fortune 50 buyers, plan land‑and‑expand maps, and craft single-meeting pilot success criteria. Alumni report shorter B2B cycles and stronger Series A terms. That's proof elite selling is teachable, when the teacher still closes deals weekly.

This is not corporate fluff. It’s deliberate culture. Attia practices what he preaches. Despite a packed global travel calendar, he still leads discovery calls. It sends a message: the sales-first mindset starts at the top and lives in the trenches.

Cross-Border Focus, U.S. Speed, Global Ambition

Attia is fluent in three languages and holds both U.S. and French citizenship. He’s sponsored over 100 visa petitions for foreign founders. The Silicon Review named him one of 2025’s “Global Best Companies to Watch” leaders.

Gershon Consulting is a one-stop U.S. launchpad. Whether you’re a German SaaS disruptor going to Manhattan or a Singapore med-tech tackling FDA Class II, Gershon offers one integrated team and one contract. They focus relentlessly on low-hanging fruit, converting ambition into purchase orders at American speed.

It’s simple: they know the U.S. sales terrain, the stakes, legal intricacies, and buyer expectations. They come armed with data, network, and agility. Parallelism: fast intelligence feeds fast campaigns and fast deals. And if they miss, they fail fast, and rebuild faster.