The pandemic has accelerated the adoption of technology. Today, we rely more on digital tools and automation than ever before. COVID-19 has highlighted the importance of technology-enabled automation. ImagineSoftware has continually enhanced the investment in not only the existing automation tech but also exploring the capabilities of AI to augment the workforce of the clients. The company is on a mission to build advanced and intelligent automation to assist clients in achieving peak performance and quantifiable outcomes. Sam Khashman (President and CEO of ImagineSoftware), is leveraging the power of AI by offering medical billing automation software and revenue management applications.

Born and raised in Germany, Sam then migrated to the U.S. for education and pursued Masters in Intelligence Studies to expand his academic grasp of analysis and end-results thinking. After finishing his graduation he started working in manufacturing, financial services, and the insurance business. The experience from these industries has significantly impacted his knowledge of technology. While exploring the potential of technology, Sam came across a local physician in Charlotte, NC who was seeking a better revenue cycle management (RCM) solution. He identified the opportunity to use technology in enhancing healthcare practices. “Although the practices were clinically well managed, we quickly realized that these groups utilized extremely inefficient billing processes, and there was a significant opportunity for system automation,” adds Sam.

 

Making most of Opportunity

 

After talking to some of the original customers, the team realized the opportunity to optimize their workflows. “If we can imagine it, they can do it,” was feedback from one of the early customers of ImagineSoftware. This is the beginning of the name ImagineSoftware.  Healthcare is complex and the manual processes lack in offering quality. Imagine Software used the manufacturing mindset to automate the process and create a platform. Though the initial clients spanned across multiple healthcare specialties, Sam spotted that there were significant complexities in radiology. This presented an opportunity for positive disruption. The team doubled its efforts in the radiology space and swiftly grew in the marketplace. 

Sam believes that the revenue cycle management should be automated and the users should not perform mundane tasks. Making this the company’s core principle in 2000 and remains the DNA of the company till today.

 

Unrivaled levels of Automation

 

ImagineSoftware offers a package of end-to-end revenue cycle management platforms, which offers unrivaled levels of automation across the board. With its advanced offerings, the company has now become the market leader in medical billing software and RCM. The team of ImagineSoftware is continually innovating and developing. By constantly analyzing the solutions and competition, ImagineSoftware stays abreast in the competitive environment. 

Sam has ensured that the work culture revolves around learning and sharing their intelligence. The team takes calculative risks and seeks out opportunities in the external market above strengths and weaknesses. “Having this approach enables the organization to stay ahead of the innovation curve and avoid becoming stuck in self-analysis,” explains Sam. 

ImagineSoftware has always stayed focused on innovation, which has allowed them to stay ahead of the competitors. Often even the most successful companies get caught in the product draught. Sam added, “Whether, through execution, competing demands from clients, or just maturation, companies can lose their ability to develop and commercialize new products. The needs and advances of traditional and non-traditional customers have helped us stay nimble and drive the industry forward.”

 

Adapt and move forward

 

Change is a constant in the industry and the companies must adapt to the changing business landscapes. Every entrepreneur must be able to take calculative risks and make choices faster than their peers. “Forget about your previous winning method and instead look ahead, allowing the future to shape the present. While it might be difficult to break old patterns, growing as a leader ensures that your business grows as well,” asserts Sam. He advises that the leaders should not dwell on the tough decisions, but make vision, words, and actions align. As a leader one should be self-aware and seek advice when deemed necessary, while always welcoming constructive feedback from peers or customers.  

A leader already has to deal with high-level of stress and complicated work timelines. By targeting unrealistic goals, he/she might trigger anxiety so always aim for achievable and realistic goals. As a leader, one must ensure that he is thinking creatively and innovatively. Always empower the team members and trust them to deliver the best. Like the executives, you are responsible for taking care of the employees and partners. “Executive roles are more visible than most, which makes it imperative to inspire change when necessary. Practicing servant leadership and building strong relationships with clients, partners, and co-workers while remaining grounded are critical to organizational success,” advised Sam.

 

Innovating is Vital

 

Sam believes in leading by example and always conveys the mission to the team. The core values of the company are an essential pillar of the company’s success. ImagineSoftware thrives on its core values and truly follows them. The leaders always talk about the company values at every challenge they encounter, or at presentations both internal meetings and company events. The values permeate throughout the culture. 

ImaginSoftware aims to be the leading healthcare system platform and this mission is based on two values of innovation and integrity. The team is given the freedom to identify opportunities and threats and attack them head-on. Innovation is integral to becoming the leading company in the industry, and the ImagineSoftware team ensures that they use their innovative skills to their full potential. In order to become the leading healthcare system platform, the team has to aim for achieving beyond technology prowess. Under Sam’s leadership, the team is striving continually to live a culture of servant leadership and inside of that, the organization believes that integrity and putting its clients, partners, and teammates first matter. “We want people to know that working with ImagineSoftware, they will never have to worry about our mutual alignment of interests and success,” concludes Sam.

 

Quote:

 

“Ensuring a good work-life balance is more complicated than ever with the constant connection to clients, partners, and employees at any given minute of the day. It can be a struggle to feel as though you always need to be available. Be sure to find time to unwind and unplug. It’s critical to keep yourself and your organization healthy and productive.”

 

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