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Google & Microsoft to Bring AI-Powered Search Engines & Web Browser

The Executive Headlines

Search engines and web browsers have a rich history with WorldWideWeb and JumpStation being the first browser and the search engine, respectively.

Since then the use of both web products i.e. the search engine and the browser has been immense. The search engine and browser became even more popular when Google introduced Google Chrome and Microsoft launched Bing, its specific web browser. 

Now, Microsoft, the tech giant based in the US, has plans to reinvent its search engine and browser at the same time with the help of artificial intelligence.

The tech company with the vision to empower its users to unlock the joy of discovery & feel the wonder of creation transforms its search engine and the browser to make people experience the new avatar of both web products. 

The AI-powered Bing search engine and Edge browser are available at, and these tools act as an AI copilot for the web. 

The new Bing and Edge – Your Copilot for the Web

We have brought together search, browsing, and chat into one unified experience you can invoke from anywhere on the web, delivering:

Microsoft has brought browsing, searching, and chatting into one unified experience you can cite from anywhere on the internet. They deliver-

  • Better Search - The AI-powered Bing offers an enhanced version of the familiar search experience, bringing more relevant answers for a wide range of queries as well as a new sidebar that displays more comprehensive answers if you want them.
  • In-Depth Answers - The new search engine searches the web for results and summarises them to find and summarise the answer you're looking for. For example, instead of scrolling through multiple results, you can get detailed instructions on how to check the real price and latest model of Lamborghini cars.
  • A New-Age chat Experience - The new Bing search engine provides an interactive chat option for more complex search queries, like researching what TV to buy or planning a detailed trip to Thailand. The chatbot enables you to keep refining your search until you reach the complete answer by asking for more details, ideas, and clarity. You can do this with links available to support your decisions.
  • A Creative Spark - While searching, many times you look for more than an answer- you need inspiration. The new Bing search engine is able to generate the content that is most specific to your query. The search engine allows you to prepare for a job interview, write an email or create a 5-day itinerary for a dream vacation to Bangkok. The new Bing also authorizes its sources, so you’re able to see links to the web content it references.

Microsoft and OpenAI – Together for Responsible Innovation

Microsoft in association with OpenAI is intended to implement security measures to protect users against harmful content. The respective teams are working on identifying issues like content blocking, data safety, misinformation, and disinformation, and preventing the promotion of discriminatory content in line with its AI principles.

Google Bard

Like Microsoft, Google also launched its artificial intelligence-driven chatbot, Bard, apparently combating the supremacy created by ChatGPT. 

Microsoft backed ChatGPT, a unique invention of OpenAI, though still at the prototype stage when released last November. The software has garnered attention for its capability to engage in significant and engaging ‘conversations’ with the general enquirer.

Google jumping into the war of AI-driven chatbots has tried to prove its availability of the latest technology. Since Chrome is one of the most used search engines across the world, it has high hopes from Bard. So, let’s move to know-

What is Google Bard?

Similar to ChatGPT, Bard is also a conversational AI chatbot that responds to text-based queries in a conversational format. The chatbot helps write an essay, provides travel planning advice, guides on creating business models and making marketing strategies, and does many more things that users of Google look for.

The Language Model for Dialogue Applications (LaMDA) of Google which has been under development for many years empowers the AI chatbot, Bard. It offers responses by using information collected from the internet.

Features of Google Bard

LaMDA, a new language model that Google developed for several years, happens to be the engine of Google Bard. Its comprehensive language models intelligence, creativity, and power are merged with the breadth of the world's knowledge. Then Bard utilizes the data from the internet to give original and excellent responses.

What does Google Bard do?

  • Collects data from the internet to offer a summary of high-quality responses
  • Concludes developments in recent scientific discoveries
  • Eases the way for skill development for users
  • Streamlines complex subjects and provides articulate responses for the enquirer 

How to Access Google Bard?

Google Bard is still in its trial phases and can only be accessed by a small number of users for evaluation. It is currently not available to the general public.

Google will take external feedback with its internal testing into consideration before ensuring responses of Bard meet a high bar for quality and safety in the real world.

Limitations of Google Bard

Conversational AI and chatbots have basically changed the use and development of computer software, and also have the capability to reorganize digital assistants, email programs, and search engines. However, Bard faces some drawbacks in this space.

Benefits of Google Bard

Bard is able to provide crucial information that includes crisis support and identify key moments in videos with help of its advanced and multilingual understanding of information. 

PaLM, Imagen, LaMDA, and MusicLM are completely enabling people to interact with information by combining audio with video, language, and images.


The AI chatbot war is getting aggressive every day, and it was initiated with the launch of the revolutionary ChatGPT, the conversational chatbot of OpenAI.

Now Microsoft and Google have jumped into the war and come up with the New Bing & Edge browser, and Google Bard, respectively. It would be interesting to see how this competition moves forward. We can expect more companies to bring their unique approach and invention to make AI chatbots and conversational AI better than ever.

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