Sinclair, the prominent media company, has announced a new initiative aimed at addressing food insecurity across the United States during the holiday season. The campaign, titled Sinclair Cares: Fill the Food Banks, kicked off today and will continue until December 25, providing an opportunity for viewers to support families in need.

The campaign is designed to connect Sinclair’s audience directly with local communities, allowing them to contribute financially to Feeding America food banks in their area. Donations are allocated based on the ZIP code used in the donation process, ensuring that support reaches local families who need it most.

How Donations Make a Difference

Sinclair has committed an initial contribution of $25,000 to the campaign, setting the tone for community involvement. Through Feeding America, every dollar donated translates into at least ten meals for those facing hunger, meaning contributions have a tangible and immediate impact.

This approach makes it simple for viewers to understand how their support matters. A relatively small financial contribution can provide dozens of meals for families who might otherwise go without during the holiday season. By linking donations directly to local food banks, Sinclair ensures the campaign strengthens the communities that its stations serve.

Media Coverage and Community Engagement

To maximize awareness, Sinclair will leverage its network of owned and operated television stations to promote the campaign through news segments and public service announcements. This media coverage is designed not only to encourage donations but also to highlight the broader issue of food insecurity in America.

Rob Weisbord, Chief Operating Officer and President of Local Media at Sinclair, emphasized the importance of community involvement: “The holiday season can be especially difficult for families facing food insecurity. Through Sinclair Cares: Fill the Food Banks, we’re uniting our local stations and viewers to make a real impact in their own communities, a true reflection of our company’s commitment to Enriching Local Lives. Together, we can help ensure that every family has a meal on the table for the holidays.”

Partnership with Feeding America

Feeding America, the nation’s largest hunger-relief organization, is playing a central role in the campaign. Lauren Biedron, senior vice president of corporate partnerships at Feeding America, commented on the collaboration: “Food brings us together, especially during the holidays. This season, we’re proud to partner with Sinclair to help ensure everyone can bring meals home and celebrate together.”

Feeding America operates a network of food banks, meal programs, and food pantries, supporting millions of Americans each year. Their expertise ensures that donations are used efficiently to reach those most in need while addressing systemic barriers to food security.

How to Get Involved

Individuals who wish to support the campaign can visit SinclairCares.com, where they can make donations or find volunteer opportunities at local Feeding America food banks. The site provides clear guidance on how contributions will be used, emphasizing local impact and transparency.

About Sinclair Cares

Sinclair Cares is a company-wide initiative that mobilizes Sinclair Inc.’s resources to support charitable organizations and community projects. By combining financial contributions, volunteerism, and media outreach, Sinclair Cares aims to uplift communities and encourage employees and viewers to participate in meaningful local efforts. Recent projects have included partnerships with The American Red Cross, The Salvation Army, the American Cancer Society, and several other national organizations.

About Sinclair, Inc.

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company known for local news and sports coverage. The company owns, operates, or provides services to 179 television stations in 81 markets, alongside national properties like Tennis Channel and multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media division produces digital content and podcasts, further expanding its reach and influence.

About Feeding America

Feeding America is dedicated to ending hunger in the United States. Through a nationwide network of food banks and meal programs, the organization helps tens of millions of Americans access the food and resources they need. Feeding America also advocates for policies to improve food security and addresses underlying factors like healthcare, employment, and cost of living.

By joining forces with Sinclair, Feeding America aims to make a meaningful difference this holiday season, ensuring that families across the country can celebrate with meals on their tables.