Rao’s Homemade Turns Thanksgiving Eve into the Ultimate Pasta Night

Thanksgiving Eve often feels like a race against time. Between travel plans, prepping dishes, and hosting family, the day can leave little room to actually enjoy the moment. Rao’s Homemade, the brand behind America’s favorite pasta sauce, is inviting everyone to slow down this year with something simpler, the Ultimate Pasta Night. The idea is to swap the stress for a quiet evening filled with good food and even better company.
Partnering with Jenna Bush Hager for a Delicious Tradition
To bring this cozy celebration to life, Rao’s Homemade has teamed up with television host and author Jenna Bush Hager. Known for her warmth and relatable charm, Jenna is encouraging home cooks to reclaim Thanksgiving Eve by gathering loved ones over a comforting pasta meal.
For her, Rao’s Homemade is more than just a sauce. “It instantly elevates any meal, and my family loves it,” she shared. “That’s why I’m using Rao’s to turn the night before turkey day into the Ultimate Pasta Night, a time to pause, share stories, and enjoy a meal that feels special without all the effort.”
With Rao’s slow-simmered flavors ready in minutes, families can enjoy restaurant-quality pasta while still having time to relax and connect.
A Sweepstakes to Bring Families Together
To make the idea even more meaningful, Rao’s Homemade and Jenna Bush Hager are launching a nationwide giveaway. Ten lucky winners will receive round-trip flights home, each worth up to $751, along with a Rao’s care package filled with everything needed for the perfect pasta night.
An additional 25 participants will receive an Ultimate Pasta Night Kit, packed with all the essentials to enjoy a simple yet elevated meal with loved ones. The sweepstakes runs through November 17, and fans can enter at www.RaosUltimatePastaNight.com
Embracing the Italian Art of Slow Living
Marci Raible, Vice President of Media Strategy & Digital Growth at The Campbell’s Company, shared the inspiration behind the campaign. “The Italian art of slow living takes center stage with Rao’s Homemade, and Thanksgiving Eve should be no exception,” she said. “We’re inviting people to slow down, savor authentic flavors, and enjoy an elevated meal together. We slow simmer, so you don’t have to.”
About The Campbell’s Company
For over 155 years, The Campbell’s Company has been bringing people together through food they love. Based in Camden, New Jersey since 1869, the company has built trust across generations with its wide range of meals, snacks, and beverages. In fiscal 2024, Campbell’s generated $9.6 billion in sales, powered by its iconic brands including Campbell’s, Goldfish, Snyder’s of Hanover, Pepperidge Farm, Prego, and Rao’s.
To learn more about the campaign or to gather inspiration for your own pasta night, visit www.raos.com or follow @raoshomemade on Instagram and TikTok.
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