YOOSE is a premier provider of location-based marketing services that specializes in connecting online and offline consumers through its unique audience profiling and location data approach. Founded in 2008, the company has been at the forefront of the digital mobile marketing industry in Asia Pacific and Europe, providing effective and measurable solutions for global brands, media agencies, and partners.
YOOSE's integrated solutions are powered by GPS technology, retargeting strategies, and precision-targeting techniques that drive footfall, influence consumer behavior, activate sales, and build loyalty. The company is headquartered in Singapore and has offices in Vietnam, the Philippines, and Germany. With its expertise in location-based marketing, YOOSE continues to help brands thrive in the fast-paced world of digital advertising.
Comprehensive Location-Based Marketing Solutions
YOOSE offers a wide range of comprehensive services that are designed to help global brands thrive in the fast-paced world of location-based marketing. The company's integrated technology solutions are designed to provide rich location data that optimizes campaigns, while its big data analytics capabilities allow brands to identify unique advertising opportunities in real-time. YOOSE's customized campaign reporting services provide detailed performance metrics that track click and impression data at a granular level, and heat maps to help brands identify the areas where their campaigns are performing best.
The company also takes privacy protection seriously, ensuring compliance with all relevant industry privacy standards, including the European General Data Protection Regulation (GDPR). Additionally, YOOSE's in-house creative design team is available to help brands with their advertising design needs. Finally, the company's dedicated team of experts provides customized solutions for each campaign, with a dedicated account and campaign manager assigned to every project.
Accomplished Entrepreneur and Leader in the Industry
Christian Geissendoerfer is an accomplished international entrepreneur with a passion for building businesses and leading teams across multiple countries. He is the founder and CEO of YOOSE, a leading provider of location-based marketing solutions in Asia-Pacific and Europe. Geissendoerfer's vision for YOOSE is to connect people through location and enrich their lives. He started the business in 2008 out of Berlin, moved the HQ to Singapore in 2010, and added a Vietnam-based team in 2015. Under his leadership, YOOSE has become a trusted bridge between Europe and Asia.
In addition to his business ventures, Geissendoerfer is an active mentor for startups seeking to grow internationally. He also founded the German Accelerator Southeast Asia, advising German startups on scaling in the Asian markets. Geissendoerfer is fluent in German, English, French, and Spanish, and regularly speaks about location-based marketing and digital marketing technology at conferences around the world.
Geissendoerfer's passion for location-based marketing and technology is evident in his leadership and contributions to the industry. He has served as the President of the Singapore Chapter of the Location-Based Marketing Association and the Mobile Alliance Singapore. When he's not busy running his businesses, Geissendoerfer enjoys attending startup and tech conferences and discovering good coffee places around the world.
Innovation and Collaboration: YOOSE's Journey Through Challenges
As with any company, YOOSE has faced its fair share of challenges over the years. One of the biggest challenges has been navigating the constantly evolving landscape of digital marketing and technology. YOOSE has had to stay ahead of the curve in terms of technology and innovation to continue providing cutting-edge solutions to clients.
Another challenge has been building a strong and talented team across multiple countries, which is necessary for YOOSE to deliver its services to clients across the Asia-Pacific and European regions. This requires not only finding the right people but also ensuring that they are well-integrated and working together effectively across borders.
To overcome these challenges, YOOSE has made strategic investments in technology and innovation, ensuring that the company stays at the forefront of location-based marketing solutions. Additionally, the company has put a strong emphasis on building a talented and dedicated team, with a focus on fostering collaboration and communication across borders.
Fostering a Diverse and Inclusive Environment
YOOSE is dedicated to promoting diversity and inclusion in the workplace. The company has implemented several practices to achieve this goal, starting with a diverse hiring policy. YOOSE actively recruits and hires employees from different backgrounds and cultures, believing that diversity in the workforce brings unique perspectives and helps create an inclusive environment.
In addition to its hiring practices, YOOSE also promotes diversity and inclusion through its company culture. The company provides equal opportunities for career growth and encourages its employees to express themselves freely. It has created a supportive environment where individuals from all backgrounds feel welcome and respected.
Vision for the Future and Commitment to Innovation
As a leading expert in location-based marketing solutions in Asia-Pacific and Europe, YOOSE has a clear vision for the future. The company is committed to staying ahead of the curve in terms of technology and innovation and will continue to invest in research and development to explore new opportunities in the digital marketing landscape. In addition, YOOSE aims to maintain its position as a thought leader in the industry, and will continue to share its expertise through speaking engagements, industry events, and thought leadership content.