Demand-Driven Leasing Platform -TenantBase
10 Innovative Companies to Watch of 2020
About Us
TenantBase couples proprietary technology with top local tenant rep brokers to ensure tenants have an end-to-end leasing experience built and tailored entirely around the needs of the modern tenant consumer. TenantBase’s goal is to build a technology platform and tenant-rep commercial real estate brokerage model that dramatically streamlines the transaction for all stakeholders, including landlords, tenants, landlord representatives, and TenantBase brokers.
TenantBase currently serves 12 markets, including Los Angeles, Orange County, Inland Empire, Denver, Dallas, Fort Worth, Houston, Austin, San Antonio, Chicago, Nashville, and Atlanta, with aggressive growth plans to cover all major markets over the next few years. Revenue generation has always focused on the supply side, but the industry LIVES off of the demand side and the rent paid by tenants.
The Service Offering:
The goal of TenantBase is to provide tenants with a technology and service platform that significantly improves the commercial space leasing process and ultimately to become the most trusted consumer brand in commercial real estate. By aggregating tenant demand and making it available to the leasing community, the platform enables leasing agents and owners to submit space and offers tailored to tenants’ unique needs.
In many cases, that favors the landlord or leasing agents with large portfolios, who are able to determine what information to share after understanding the quality of the tenant. This has given the leasing side a tremendous advantage in its ability to understand space availability, asking rates, operating expenses, improvement allowance, and free rent.
The Santa Monica, CA-based company was founded on the premise that traditional brokerage firms have perpetually underserved smaller businesses. These companies expect a modern experience with tools similar to what is available to apartment seekers and home buyers. In addition, they want the price transparency typically found in these tools. This is the gap that TenantBase has worked to narrow and eventually eliminate. TenantBase products and broker services create transparency and trust with tenants.
The platform enables near-immediate feedback between the leasing community, the tenant, and the tenant’s advisor, as well as the ability to schedule tours or begin discussing deal terms.
The Difference And The Accolades:
TenantBase is focused on maximizing efficiencies by improving in all operational aspects while still prioritizing customer satisfaction for long-term success. ‘Win with Service’ is a core company value that is supported by a 5-Star rating on TrustPilot based on more than 500 reviews. In addition, TenantBase was recently named as a Forbes Best Startup Employer 2020 after a review of more than 10,000 companies across all industries.
Demand-Driven Leasing Platform - TenantBase
Finding your next office doesn’t have to be frustrating and expensive. TenantBase believes your experience should be fun and straightforward while saving you time and money. TenantBase is a tech-enabled commercial real estate platform built to revolutionize the leasing process for tenants. TenantBase is a free service established to simplify the office search and lease signing process for all businesses.
The Real Estate Tenancy Dichotomy:
There is an interesting dichotomy in the technology products developed for commercial real estate. Generally, a buildings’ value is based on demand and cash flow from rent-paying tenants; likewise, credit vehicles financing this industry are based on demand or cash flow from rent-paying tenants. While tenants continue to be the most important component of the commercial real estate value chain, most products and services have been developed to benefit property owners and leasing agents. Listing sites focus on building the supply of available space from leasing agents and building owners before they can consider aggregating demand. The value propositions are designed to benefit owners or leasing agents, their long-term customers, as opposed to tenants that may have a need once every 5 to 10 years.
The monthly subscription fees charged to the leasing community encourage these platforms to provide more value to the supply side, as opposed to the demand side, i.e. the tenants.
Revenue generation has always focused on the supply side, but the industry LIVES off of the demand side and the rent paid by tenants.
The Service Offering:
The goal of TenantBase is to provide tenants with a technology and service platform that significantly improves the commercial space leasing process and ultimately to become the most trusted consumer brand in commercial real estate. By aggregating tenant demand and making it available to the leasing community, the platform enables leasing agents and owners to submit space and offers tailored to tenants’ unique needs.
Focus on The Goal:
TenantBase envisions that it will become the largest, most trusted Tenant Facing Commercial Real Estate Platform in the world. Their goal is to empower the occupier in the modern digital era. This vision has translated into impressive growth. Within the past year, the company has grown from a 30-person operation in three markets to more than 150 employees across 12 major markets.
Understanding the Market Gap:
Commercial real estate has operated in an opaque environment in which parties with the best information have a competitive advantage.
The New-Launch:
One of the company’s recent launches was TenantBoard, which houses qualified tenants working with TenantBase advisors to actively lease office, industrial, and retail space. The software empowers the leasing community to transact business digitally with tenants actively searching for space. It utilizes proprietary machine learning models and artificial intelligence to match qualified tenants to vacant space uploaded to the platform. The product also provides aggregated tenant demand analytics that allows the leasing community to understand how to position vacant space for lease. The TenantBoard software is free for leasing agents, owners, co-working operators, and tenants trying to sublease their own space.
The goal of the TenantBoard is to help each tenant find and lease their perfect space by uncovering all space options, including shadow space and off-market opportunities.
Meet The Founder:
Bennett Washabaugh is a pioneer in the proptech space and acts as CEO and co-founder of TenantBase. He has led it from a small startup to the largest tech-enabled brokerage in the United States that is on pace to become a technology unicorn. Before founding TenantBase in 2014, Bennett worked in the commercial real estate brokerage industry in Chicago. His experiences inspired him to launch TenantBase as he saw incredible market inefficiencies in the tools and service provided to small and mid-sized businesses leasing office space. As a result of his success in growing TenantBase, Bennet was named a Connect CRE Next Generation Award winner in 2019. He is also the youngest Board Member of AIR CRE, a leading commercial real estate trade association based in Southern California and acts as the association’s technology liaison. Bennett holds a B.S. in Economics from the University of Michigan and lives in Santa Monica with his wife Grace and two children, James and Leigh.
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