Lotlinx is a leading technology company that specializes in providing market advantages to automobile dealers. By partnering with car dealers, Lotlinx's flagship precision retailing platform gives complete control over every aspect of the retail process, including inventory, pricing, and marketing. The result is higher turn rates, efficient spending, increased market share, and more time for dealers. With a suite of features such as real-time market analysis, inventory management, and precision-targeted vehicle advertising, Lotlinx empowers dealers to make data-driven decisions and execute VIN-specific strategies to move inventory faster and more efficiently, while identifying potential inventory risks. Lotlinx's cutting-edge technology and data-driven solutions are revolutionizing the automobile retailing industry, providing dealers with the tools they need to succeed in a fast-paced and competitive market.
Revolutionizing the Automotive Industry with Lotlinx
Lotlinx was founded by Len Short, Robert Vucic, and Jason Knight, who collectively had decades of automotive experience. They recognized the problems dealers faced, such as too many layers between dealers and shoppers, and the lack of technology to identify and respond to specific dealer requirements. In 2012, they launched Lotlinx with the vision to bring dealers directly to the right customers, unrestricted by channel. Prior to Lotlinx, they had also started Chug.net, a Vehicle Display Network that allowed shoppers to search dealers' inventories, but they knew they could do more.
Lotlinx quickly grew and gained traction among dealers, with over 100 actively using the platform within a year of its launch. Today, the company partners with thousands of dealers, including hundreds of rooftops under the Nation's Top 100 Auto Groups, OEMs, co-op programs, and a vast network of resellers. Lotlinx is the only solution that begins by determining a dealer's inventory needs and uses the latest technologies and machine learning to put specific cars in front of specific buyers while making it easy to access meaningful data on ROI. The company offers a simple cost per unique shopper with completely transparent pricing, helping dealers sell more cars and do what they do best, at scale.
Empowering Auto Dealers with Data-Driven Solutions
Lotlinx offers three different products to empower automobile dealers to maximize their profits by making data-driven decisions and optimizing their inventory management. The first product, Lotlinx VMX, is a browser extension that provides dealers with VIN-level insights and recommendations to take control of their marketing efforts. With access to Lotlinx's proprietary data set of real-time market factors, VMX offers the industry's largest proprietary market factor database from any desktop for free. By flagging potential risk VINs, VMX enables dealers to take immediate corrective action to optimize their inventory and maximize profitability.
The second product, Lotlinx Select, is an advanced interactive platform that gives dealers complete control over their inventory challenges. It allows dealers to easily identify potential risks such as aging, pricing, and competition, and execute VIN-specific inventory strategies to correct them. The platform is customizable to meet the unique needs of any dealership, providing them with tailored solutions to optimize their inventory and increase profitability.
The third product, Lotlinx Complete, is a comprehensive platform solution that provides dealers with complete control over their entire inventory. It offers a suite of features such as real-time market analysis, inventory management, and targeted advertising, and has the capability of identifying potential risks and executing VIN-specific inventory strategies to correct them. By providing an all-in-one solution, Lotlinx Complete empowers dealers with the necessary tools to make data-driven decisions and stay ahead of market changes and trends, resulting in increased efficiency and profitability.
Driving Success with Lotlinx: The CEO's Vision and Innovation
Len Short is the Chairman and CEO of Lotlinx. With over 30 years of experience in the automotive industry, Len Short is a visionary leader who has been instrumental in the success of Lotlinx. Prior to co-founding Lotlinx, Len served as the CEO of a leading automotive digital marketing company and also held several senior leadership positions at large dealership groups. With his extensive experience and knowledge of the industry, Len recognized the challenges dealers faced and wanted to create a solution that would give them more control over their inventory and marketing efforts.
Under Len's leadership, Lotlinx has grown rapidly and has become a leading provider of inventory management and marketing solutions for dealerships across the U.S. He is known for his innovative ideas and for being a forward-thinker who is always looking for ways to improve the company's offerings and expand its reach. In addition to his work at Lotlinx, Len is a recognized thought leader in the automotive industry and has been featured in several industry publications. He is also an active member of several industry associations and is committed to giving back to the community.