Lexicon Branding, Inc. is a renowned brand naming company that has been creating effective and original branding solutions since 1982. With a focus on developing names that are surprisingly familiar, distinctive, and memorable, Lexicon has built a reputation as a leader in the branding industry. They understand the strategic importance of brand names and work closely with clients to build strong new brands that can capture early market share.
Operating more like a film studio than an advertising agency, Lexicon emphasizes problem-solving skills, creativity, and experience to deliver successful branding solutions. With offices in Sausalito, California, and Amsterdam, Lexicon is well-positioned to keep up with the latest market innovations around the world.
A Brand Name Must Tell a Story
Lexicon Branding, Inc. offers a range of comprehensive services for brand naming and development. With over 3,700 completed assignments in 22 countries, their experience and expertise are unparalleled in the industry. Their services include strategic and creative development, linguistic analysis, trademark assessments, and consumer research. Brand Naming is one of their primary services, where they develop original and effective names that are distinctive and memorable. They believe that a brand name must tell a story, and they work closely with clients to create names that capture the essence of their brand.
Consumer Research is another important service offered by Lexicon. They use research to uncover a name’s strategic potential and ensure that the name resonates with target consumers. Trademark assessment is also an essential part of their services. They conduct thorough trademark searches to ensure that the chosen name is available for use, saving clients time and money in legal battles down the line.
Brand Architecture is another area of expertise for Lexicon, where they develop a comprehensive branding strategy that drives growth and communication for clients. Lexicon also has a global reach, as demonstrated by their WorldBrand service, which ensures that a brand name is suitable for use in different countries and cultures. They also conduct research in Asia, where they integrate consumer insights with linguistic analytics to ensure the chosen name resonates with the local market.
About the President
David Placek is the President and Founder of Lexicon Branding, responsible for driving the strategic and creative vision of the company. With his leadership, Lexicon has become one of the most influential branding agencies in the world, with a focus on developing brand names that support business and marketing objectives. David has a wealth of experience in high technology and acts as a senior advisor on branding for many high-technology companies and venture capital firms. David has led the company's high technology practice in Silicon Valley and has been instrumental in developing category-changing names such as Sonos®, Pentium®, OnStar®, Swiffer®, Febreze®, and BlackBerry®. His ability to generate names that connect a company with its consumers has made Lexicon one of the leading branding agencies in the industry.
David has been recognized for his creativity and leadership by publications such as The New Yorker and Fast Company. The New Yorker described David as a leader with "an unpredictable imagination," while Fast Company claimed that "no branding agency has generated more envy than Lexicon Branding." In addition to his work at Lexicon, David is also an active investor in startups in Silicon Valley. He is passionate about developing names that will help shape a category or introduce an original idea, and Lexicon's deep investments in linguistic and cognitive science form an "engineering layer" to help creative teams develop brand names that deliver immediate impact.
The Value of a Lexicon Name
Lexicon Branding offers a unique value proposition in the branding industry, providing an end-to-end solution for companies looking to develop highly distinctive and winning brand names. With a focus on linguistic and natural language patterns, Lexicon's brand names reflect the way people actually speak and think, ensuring that they are memorable and easy to pronounce. Additionally, Lexicon's proprietary research and development models provide deep insights into consumer perceptions of names and nomenclature, ensuring that the names created by the firm will resonate with their intended audience.
Commitment to Innovation
As a leader in the branding industry, Lexicon is constantly looking toward the future and adapting to new trends and technologies. The company's commitment to innovation and its expertise in linguistics and consumer research allows it to stay at the forefront of branding solutions. Moving forward, Lexicon aims to continue its tradition of developing highly distinctive and memorable brand names that support business and marketing objectives.
The company will also continue to invest in R&D to deepen its ability to create and select brand-name solutions and to integrate new technologies and research models into its creative process. Furthermore, Lexicon will continue to expand its global reach through its European office in Amsterdam and its WorldBrand® network of linguists across 55 countries, enabling it to develop brand names that can travel the world.