Transforming Marketing with Authentic AI Generated Video Content!

Building on the adage that "A picture is worth a thousand words," we're convinced that, in today's digital era, "A video is worth at least a million!"  The compelling statistic reinforces this belief that 89% of consumers eagerly seek more authentic video content from brands.

Far from being a fleeting trend, this overwhelming preference underscores the pivotal role of videos as an engaging and preferred medium for audiences worldwide.

As the chief growth officer and co-founder of CIPIO.ai, Stephen Strauss spearheads the growth vertical at CIPIO.ai, driving transformative changes in how brands strategize and execute their video content marketing. CIPIO.ai has become a leader in generative AI solutions and video content owing to its deep vision and unrelenting innovation drive.

Understanding how creating and publishing high-quality video content was challenging, expensive, and time-consuming, CIPIO.ai has not only predicted but also led the way toward more intelligent, effective solutions.

Stephen is at the helm of CIPIO.ai's expansion, integrating its advanced artificial intelligence and generative AI technologies into the e-commerce sector. This strategic move is revolutionizing the video content marketing space, offering a platform that reshapes engagement across multiple channels, with a razor-sharp focus on performance.

CIPIO.ai's platform not only scales user-generated content (UGC) but also enhances the effectiveness of paid media campaigns and boosts engagement on organic social media channels. Automatically generating a myriad of high-performing video content iterations powered by patent pending Performing Ads algorithm,CIPIO.ai ensures a continuous improvement in return on ad spend.

CIPIO.ai has achieved a noteworthy milestone by being accepted into the prestigious Microsoft Pegasus program and solidifying its role as a vital partner in Microsoft's startup support initiatives for innovation in Azure AI.

 

Below are the interview highlights:

 

Pioneering Digital Transformation

Stephen is an enthusiastic and driven entrepreneur obsessed with accelerating digital transformation in the marketing and media industries. Deeply entrenched in domains such as retail, e-commerce, DTC, and enterprise consumer brands, he possesses a wealth of knowledge in MarTech and AdTech. Before co-founding CIPIO.ai, Stephen played a pivotal Partner at BI Labs, a company later acquired by Brand Innovators. At BI Labs, he contributed to providing innovative digital marketing solutions to the largest consumer brands in the world.

During his tenure at Brand Innovators, he keenly observed what he termed the "Content Performance Gap" among brand marketers, who struggled to meet the escalating demands for content, most notably for Paid Ads video content. This firsthand experience catalyzed Stephen to join forces with Growson Edwards, Sundeep Sanghavi, and Dr. Jin Yu to establish CIPIO.ai. Leveraging his extensive industry insights, Stephen aims to address the pressing challenges faced by brand marketers and deliver performance-driven video content for every brand.

 

The Genesis of CIPIO.ai

Driven by a profound understanding of the transformative power of short-form video in modern marketing, CIPIO.ai first emerged from the collaboration of experienced entrepreneurs Sundeep Sanghavi and Growson Edwards. Witnessing the surge of short-form video content, particularly with the advent of TikTok in the US market, they recognized the challenges marketers face in meeting the demand and performance for diverse and authentic video content.

Sanghavi and Edwards understood that creating and publishing high-quality performing video content was challenging, expensive, and time-consuming. They envisioned a solution that could simplify and streamline this process, enhancing the performance of paid ads without the hefty expenses, resources, and time associated with studio shoots, or expensive celebrity costs using AI. Sanghavi tapped Dr. Jin Yu, a seasoned technologist and serial entrepreneur with 25 years of experience in Adtech, AI, and social media content, to lead the R&D team.

Thus, CIPIO.ai was conceived—a platform where Human creativity is magnified by AI Brilliance, empowering brand marketers to deliver high-performing video content effectively and efficiently.

 

Pioneering Video Content Marketing

Stephen positions CIPIO.ai at the forefront of Video Copilot, emphasizing its comprehensive suite that revolutionizes how marketers develop, manage, and deploy video content. By equipping them with sophisticated tools for searching, sourcing, managing, analyzing, recommending, predicting, generating, and publishing, CIPIO.ai sets the standard for video content generation that performs at scale while keeping authenticity at the center.

 

The Impact of Authentic Video Content in Marketing

Highlighting the significance of video in marketing, Stephen (as per industry reports) reveals that over 96% of marketers consider it crucial to their strategies. Despite this, 87% of marketers face a "content performance gap" as they struggle to meet the increasing demand for authentic video content at scale. Marketers agree that creating and publishing video content is difficult and expensive to source, modify, manage, and publish.

CIPIO.ai Video Copilot caters to marketers at consumer brands, retailers, and digital agencies. It supports demand-generation marketers aiming to boost paid ad performance, assists media buyers in combating creative fatigue, guides marketing executives in launching their company's first video content strategy, aids brand marketers in finding inspirational video content for reuse and collaboration, and helps creative individuals craft compelling ads that drive sales.

 

Exploring the Unique Features

In a groundbreaking announcement, CIPIO.ai revealed their latest innovation, the Video Copilot, which harnesses the pioneering capabilities of the industry’s first Large Video Model™ (LVM). This cutting-edge platform introduces a formidable Semantic Search Engine™ (SSE) integrated with an AI-driven workflow system. Stephen highlighted the multifaceted functionalities of Video Copilot, emphasizing its role in streamlining the entire video content creation process that performs. From inspiration to sourcing, management, analytics, recommendations, predictions, and generation, Video Copilot revolutionizes the landscape of authentic video content that performs, enabling scalability and efficiency like never before.

 

User-generated content for Social Media Marketing

CIPIO.ai empowers brands by facilitating the discovery of user-generated content (UGC) based on specific text and image recognition prompts and employing algorithms that sift through the vast online landscape to identify premium UGC. Their focus lies not solely on metrics like follower count or likes per post—both of which can be artificially inflated—but rather on authentic, high-quality content that resonates with brand values.

Upon selecting content that aligns with their brand identity, aesthetics, and overall content preferences, brands can build a comprehensive content library using UGC. CIPIO.ai ensures brands have the necessary permissions and licenses to utilize this content across their social media platforms and paid advertising channels. Their team coordinates with creators to establish mutually beneficial agreements, emphasizing non-monetary exchanges to foster long-term relationships.

This curated UGC is a versatile resource for brands, whether used in its original form or repurposed to optimize elements like hooks and calls-to-action (CTAs) for A/B testing ads to identify what’s working and course-correct much faster to maximize ROI. CIPIO.ai's Video Copilot generates Paid Ad Videos that maximize click-through rates (CTR) while minimizing customer acquisition costs (CAC).

 

The Role of Leadership

CIPIO.ai's success owes much to visionary leadership, particularly in shaping the company's approach to AI and generative AI technologies. The leadership team combines unparalleled expertise and visionary foresight, setting a solid foundation for innovation in video content marketing. With a deep understanding of AI's transformative power, Sundeep Sanghavi, alongside Growson Edwards' strategic and operational insights, lays the groundwork for CIPIO.ai's pioneering solutions.

Dr. Jin Yu adds a critical dimension with his extensive background in data and AI, particularly in developing the Large Video Model (LVM), which is central to the ability to generate authentic, scalable video content. Stephen Strauss complements this technical prowess with his acute understanding of consumer brands, CPG, retail, and e-commerce landscapes, ensuring solutions finely tuned to the needs and pain points of CMOs across industries. This versatile leadership quartet drives CIPIO.ai forward, blending innovation with strategic acumen to empower brands with cutting-edge video content marketing solutions, focusing on meeting their performance goals.

 

Generative AI for Video Content Creation

Within generative AI in Video Content creation, CIPIO.ai demonstrates a commitment to innovation that sets it apart from competitors. Its unique differentiators address often-overlooked gaps, ensuring optimal, forward-thinking solutions. Several vital aspects define its approach and technological leadership:

• Unleashing the Power of Semantic Understanding: CIPIO.ai's core technology involves interpreting and generating Video semantics. The Large Video Model (LVM) comprehends cultural, contextual, and subjective nuances, facilitating the creation of resonant and impactful content.

 

• Achieving Stable Diffusion: CIPIO.ai tackles the challenge of stable diffusion at the forefront. Models are designed to maintain a balanced and diverse data distribution, enabling the creation of Video Content that appeals to a varied audience.

 

• Community-Driven Authentic Content: Pioneering community-driven authentic content, CIPIO.ai sources through 3B+ social media posts from creators, embedding semantic understanding in its LVM.

 

• Proprietary Large Video Model (LVM): CIPIO.ai offers proprietary LVMs to customers, ensuring optimal performance and relevance while minimizing security and privacy risks. Each business receives a bespoke, secure AI solution.

 

Collaboration with Microsoft Pegasus Program

CIPIO.ai's partnership with Microsoft through the Microsoft Pegasus program has significantly amplified its capabilities and market reach. This collaboration has provided the company access to advanced AI tools and technologies, enabling it to refine and enhance its video content marketing solutions. Additionally, the partnership has expanded CIPIO.ai's visibility within the tech ecosystem, opening up new channels for client acquisition and collaboration with other innovators in the AI space. It's a testament to CIPIO.ai’s commitment to staying at the forefront of technological advancements in AI and Generative AI and delivering exceptional value to its clients.

 

Video Content Marketing Strategies

Utilized by prominent brands such as Coca-Cola, 1-800-Flowers, Unilever, Build-A-Bear, Co, and Prive Revaux, among others, CIPIO.ai has demonstrated remarkable success in enhancing clients' video content marketing strategies. Through its solutions, leading brands have efficiently sourced thousands of video content pieces at significantly reduced costs compared to alternative methods, with perpetual license rights enabling versatile repurposing of this content.

The experiences of various clients exemplify the efficacy of CIPIO.ai's solutions. Notably, during the holiday season, The Museum of Ice Cream achieved an outstanding 1,239% Return on Ad Spend (ROAS) from video ads crafted with its Video Copilot. These video ads emerged as the top-performing content within the customer's paid ad campaigns, underscoring the transformative impact of its innovative approach to video content creation and marketing.

 

Vision for the Future

Remaining at the forefront of AI and generative AI technologies, CIPIO.ai is strategically advancing its position through substantial investments in research and development and strategic collaborations with industry leaders such as Microsoft and OpenAI. Within the versatile industry of video content marketing, CIPIO.ai's focus extends beyond its renowned Video Copilot tool. As customers express interest in expanding this capability to their digital assets, it aims to empower them with comprehensive solutions spanning search, sourcing, management, analysis, recommendation, prediction, generation, and publication of video content within their Digital Asset Platforms.

CIPIO.ai's roadmap includes significant enhancements to its Large Video Model (LVM), enabling the processing of various video content types, including Shoppable Video Content, Product Teasers, and Customer Testimonials. Moreover, the company is committed to refining the performance of its video content, offering customers predictive insights into a video's potential performance even before it is published. Through these initiatives, it remains dedicated to shaping the future of video content marketing and generative AI solutions.

 

 Recognitions & Testimonials

• CIPIO.ai was recognized by Microsoft’s CEO, Satya Nadella, and Sam Altman, CEO of OpenAI, at the Ignite Conference for early adopters of the Azure AI Partnership.

• 1-800-Flowers: “This seems like it just does all the work for you.”

• 1-800-Flowers: “This is really a unique thing; I haven’t really seen anything quite like it.”

• FitnessSF: “It's not possible to create everything we need, but now that I have so many videos in the pipeline, I don’t have to worry about it anymore.”

• Seasons Communications Marketing Agency: “This is crazy impressive.”

• YouFit: “Amazing—this saves me so much time.”

• HypeMedia: “This is a solid platform at a good price point.”