El Toro, an advertising technology company headquartered in Louisville, KY, has announced the forthcoming launch of its innovative digital advertising portal, Gen3. Scheduled for release on March 18, 2024, Gen3 promises to revolutionize the way clients manage and execute their digital marketing campaigns.

The new portal represents a significant advancement over previous versions, boasting a range of enhanced features designed to empower clients and streamline their advertising efforts. Gen3 introduces a comprehensive knowledge base, equipped with detailed articles, FAQs, and best practices, ensuring clients have access to valuable resources every step of the way. Additionally, each tool within Gen3 is accompanied by a brief instructional video, providing clients with step-by-step guidance through the campaign creation process.

 

Among the standout features of Gen3 are its six improved self-service capabilities:

• Near Instant Audience Matching: Gen3 sets a new standard with lightning-fast audience matching and generation, delivering same-day or next-day results—a remarkable advancement in the industry.

 

• Audience-first Campaigns: Clients can now create audience-first campaigns with enhanced accessibility and integration, allowing for more effective targeting and campaign optimization.

 

• Creative Generator: The Creative Generator simplifies the design process by assisting clients in creating polished banner ads within minutes, catering to those without a dedicated creative department.

 

• Better Asset Management: With optimized asset management functionality, clients can efficiently upload, organize, and manage creative files, streamlining campaign execution.

 

• Updated Reporting Metrics: Gen3 introduces two simplified reporting metrics—Campaign Health and Campaign Performance—providing clients with valuable insights into their campaign budgets, spending, impressions, and more.

 

• Filtered Searching: The addition of filtered searching enhances efficiency, enabling clients to quickly find relevant information based on predefined categories or filters.

Existing clients can expect a seamless migration experience to Gen3, ensuring continuity and preserving all previous data from the current portal. This transition is designed to be smooth and efficient, minimizing disruption while unlocking the full potential of the new platform.

El Toro's commitment to innovation and client empowerment underscores its position as a leader in IP targeting technology. With Gen3, the company continues to push the boundaries of digital advertising, offering clients unparalleled control and efficiency in their marketing endeavors.