New Sustainability Initiative Takes Shape

Circ, a textile-to-textile recycling company, has expanded its Fiber Club program by including additional fashion brands and industry partners into its initiative to increase recycled fiber usage in mainstream apparel.

The Fiber Club first launched in early 2025, aiming to help brands move from pilot tests to regular commercial use of sustainable materials. The club enables companies to reuse recycled materials because it demonstrates actual material needs throughout the supply chain while solving previous challenges that required minimum order quantities and complicated delivery systems.

New Members and Partners

The latest Fiber Club cohort includes the fashion brands Madewell, which belongs to J.Crew Group, and sustainable fashion brand Reformation and European retailer C&A.

The new partners join the program which already includes its first partners that include Bestseller Eileen Fisher Everlane and Zalando together with their suppliers Arvind Birla Cellulose and Foshan Chicley. The group demonstrates all major manufacturing stages which start with fiber production and end with complete garment creation.

How Fiber Club Works

Under the Fiber Club model, Circ supplies recycled pulp made from post-consumer polycotton textile waste. Lenzing converts that pulp into TENCEL™ | Circ with REFIBRA™ technology fibers. Linz Textil then spins these fibers into yarn. The participating brands can select their preferred fabric and garment manufacturers to incorporate this recycled material into their upcoming products.

The collaborative system reduces expenses and simplifies processes which normally accompany the adoption of new fibers while it enables fashion supply chains to use circular materials at a higher business level.

Industry Perspectives

Peter Majeranowski, the CEO of Circ, believes that decreasing commercialization obstacles will enable more people to use recycled fibers. The Fiber Club provides new member brands with a straightforward method to implement sustainable materials into their product development plans.

The Madewell and Reformation representatives demonstrated how their organization uses the initiative to achieve its sustainability goals through circular fashion by converting textile waste into production-ready yarn.

Future Outlook

The Fiber Club expansion demonstrates increasing industry recognition that textile waste problems require collaborative solutions instead of individual projects. The growing number of brands and industrial partners who support this model will help create a global transition toward a circular fashion economy.