Stewart Joins Celebrity Ownership Group

American businesswoman and television personality Martha Stewart has become a minority co-owner of Swansea City Football Club in Wales. The club made the announcement on December 24, 2025, confirming that Stewart is joining a group of high-profile investors in the team. She joins American rapper Snoop Dogg, who took a similar minority stake in July, and Croatian Ballon d’Or winner Luka Modric, who became a co-owner in April.

Stewart is widely known for her lifestyle expertise and for building a business empire in the United States. She made headlines as one of the nation’s first self-made female billionaires and has remained a prominent public figure through books, television, and media ventures. Despite her long career, this represents a new step into international sports investment.

Presence at Recent Match Boosts Enthusiasm

Stewart attended Swansea’s recent 2-1 victory over Wrexham in the English Football League Championship. The club said her attendance at the match reflected her genuine interest and excitement about becoming part of the Swansea City community. Manager and ownership statements suggested that seeing the team in action firsthand helped shape her decision to invest.

The match itself was noteworthy, not just for Stewart’s presence, but also because it continued to build rivalry interest between Swansea and Wrexham, another Welsh side with celebrity backing. Stewart’s attendance alongside existing co-owners demonstrated a growing celebrity footprint around the club.

Club Status and Ambitions

Swansea City currently competes in the Championship, the second tier of English soccer. At the time of the announcement, the club was positioned toward the lower end of the league table as it prepared for upcoming fixtures against strong opponents like league leaders Coventry City. The team’s narrower point margin underlines both competitive challenges and the opportunities ahead.

The club’s majority owners, Brett Cravatt and Jason Cohen, expressed positive views about Stewart’s involvement. They suggested her addition to the ownership group could drive enthusiasm and broaden the club’s reach internationally. While Stewart herself has not publicly commented on the investment, club officials indicated they believe she will contribute to Swansea’s long-term vision.

Broader Trend in Sports Investment

Stewart’s move follows a broader trend of celebrities investing in soccer clubs in the United Kingdom and beyond. From Hollywood actors to musicians and athletes, high-profile individuals have increasingly taken minority stakes in teams, using their influence to elevate club profiles and engage global fan bases. Swansea’s growth in visibility appears tied in part to this trend.

For Swansea City fans and observers of sports business, Stewart’s investment marks a notable blend of entertainment and sports culture. As the season progresses, attention will focus on how her role complements existing owners and contributes to the club’s performance on and off the pitch.