The era of the "girlboss" as a symbol of empowerment and success is waning, giving way to a new trend known as the "snail girl." Gen Z, often described as the generation with a unique perspective on work and life, is at the forefront of this shift, emphasizing a slower-paced life focused on self-care and happiness rather than relentless ambition.

 

The term "snail girl" was coined by Sienna Ludbey, a designer and founder of Hello Sisi, in her article titled "'Snail girl era': Why I'm slowing down and choosing to be happy rather than busy." Ludbey shared her transformation from a "girlboss" who felt pressured to appear continuously successful to someone who values purpose and contentment more than societal expectations.

 

In an age where burnout has become a prevalent issue, particularly among young professionals, Gen Z is reevaluating the traditional notion of success tied to relentless work. The "snail girl" takes life at her own pace, focused on creating and enjoying the journey, regardless of the fast-paced world around her.

 

The concept of the "girlboss" has faced scrutiny in recent years as young individuals grapple with the idea that they must constantly improve or change themselves to succeed in the workplace. Michelle P. King, an expert in diversity and inclusion, argues that these ideas are inherently problematic as they imply that women must conform to male-dominated workplace norms.