The Early Days: Building Dreams in LA

 

Jessica Wang, a 39-year-old small business owner, hails from the vibrant city of Los Angeles and now resides in Eagle Rock. Her story is a testament to resilience and creativity. With a deep-rooted passion for food, Jessica has carved out a niche for herself in the culinary world. She teaches fermentation classes and runs a unique grocery and deli bakery concept in Chinatown, aptly named Gu Grocery.

Wang's heritage plays a pivotal role in her business. "My family is Chinese from Taiwan, and I want to share my culture through the food I'm making," she says. This cultural influence is evident in the offerings at Gu Grocery, where traditional Taiwanese flavors meet contemporary culinary techniques. Jessica's journey, however, hasn't been without its hurdles.

A Year of Challenges: Overcoming Financial Hurdles

The year 2023 marked a particularly challenging period for Jessica. "When 2023 came around, it just felt like everything was going downhill really fast," she recalls. The year started with her car breaking down, leading to unexpected expenses and logistical challenges. "Just starting the year with my car dying and having to get it towed," she adds, painting a picture of a tumultuous time.

Financial strain compounded her worries. An exorbitant electric bill—three times her usual amount—arrived at a moment when her income was uncertain. "It came to me when I didn't know when my next job was going to be," Jessica explains. As a small business owner, her energy was already stretched thin, and this unexpected expense was a heavy blow.

Embracing Support: Navigating CalFresh Benefits

In the face of financial difficulties, Jessica turned to CalFresh, California's food assistance program. "I thought: Maybe I need to learn about CalFresh benefits. I applied and I ended up being eligible," she shares. This decision marked a turning point. As a vendor at local farmers markets, she used her CalFresh benefits to purchase produce from her fellow vendors.

Initially, using CalFresh benefits came with a sense of self-consciousness. "The first few times, I felt like I had to explain myself," she admits. There was a fear of judgment, especially being a business owner and an EBT recipient. However, Jessica's practical approach and the supportive community at the market helped her navigate this period with dignity and determination.

Redefining Success: The Process of 'Making It'

For Jessica, the concept of "making it" is a dynamic and ongoing journey. "I really love the idea of 'making it' as literally making it," she says. To her, success is about creating something meaningful and fostering connections within the community. It's not just about achieving a goal, but about the continuous process of growth and creation.

"Based on my own definition of 'making it,' I do feel like I am making it," Jessica affirms. Her philosophy highlights the importance of perseverance and the value of community support in achieving one's dreams.

Looking Ahead: A Bright Future in Chinatown

Today, Jessica's financial situation has improved significantly. She secured grants and loans from Community Development Financial Institutions (CDFIs), which have been instrumental in her latest venture. This fall, she is set to open her grocery store, Gu Grocery, in Chinatown. This new chapter symbolizes not just a business expansion, but the culmination of years of hard work and dedication.

Jessica Wang's journey is an inspiring narrative of resilience, community, and the relentless pursuit of one's dreams. From the challenges of 2023 to the promising future of Gu Grocery, she embodies the spirit of "making it" in every sense of the term.