Publicis Media, a global media network, has decided to streamline its leadership team to focus on growth and higher market performance. Atique Kazi was one of the changes most highlighted in the press release as he was named the new CEO of Performics which is a top unit of the group in the area of performance marketing. The Commercial & Strategic Transformation Officer (CSTO) position has gone to Gautam Surath as he fits well with the company's focus on commercial excellence and strategic transformation.

New Roles and Work

Atique Kazi: Kazi as a chief executive will not only lead Performics agency’s initiative in the field of performance marketing but also ensure that the agency is positioned effectively to meet client and market needs.

Gautam Surath: Surath in his new role as a Chief Strategy and Transformation Officer will be closely involved with the design and execution of strategic initiatives in all divisions of Publicis Media across the globe. His main focus will be more on managing and facilitating the transformation of the organization and achieving commercial success.

These alterations in the leadership team signal a comprehensive approach by Publicis Media designed to take best advantage of its worldwide presence and proficiency to create seamlessly integrated media solutions that will meet the ever-changing needs of clients.

Strategic Shifts

Publicis Media's bold move indicates that the entire industry is heavily concentrated on aspects such as performance and transformation. As the markets become increasingly data-centric and more competitive, leadership roles that can synergize innovation with commercial execution are regarded as the growth lever. Through its leadership reorganization with a strategic focus, Publicis Media intends to clarify the range of digital marketing products and services that the agency can offer and to implement client-centric tactics across all media forms.

Industry Position

The world of advertising and media is radically changing, with performance marketing and data analytics coming to the forefront of strategic planning. Publicis Media's reshuffle is just a reflection of this, and it is also a signal for the future that its aim is to keep leading the integrated media services sector by being both creatively and strategically ​‍​‌‍​‍‌​‍​‌‍​‍‌capable.