Webull Corporation, the owner of the online investment platform Webull, has announced a partnership with South Korea’s Meritz Financial Group. This collaboration marks Webull’s official entry into the South Korean market, aiming to provide local investors with direct access to U.S. equity markets.

The partnership signifies a major move for Webull, which has been expanding rapidly across global markets. By teaming up with one of South Korea’s leading financial groups, Webull hopes to create a more inclusive and borderless investing environment for individual traders and retail investors.

Laying the Groundwork for Market Entry

Before formalizing the partnership, Webull had been in active discussions with South Korean regulators in 2024 to obtain approval for offering services directly to retail investors. Officials from the Financial Supervisory Service (FSS) confirmed that Webull had been provided with regulatory guidance and requirements necessary for market entry.

If approved, Webull could become the first foreign company to directly serve South Korea’s retail stock trading market. This would position the firm as a pioneer in connecting Korean investors with the U.S. markets through a fully digital trading experience.

Empowering Korean Investors with Global Access

Through this new alliance, Meritz clients will gain access to Webull’s advanced trading tools, analytical resources, and global community of investors. The platform will also provide direct access to the U.S. capital markets via Apex Fintech Solutions, a leading financial infrastructure provider.

Anthony Denier, Group President and U.S. CEO of Webull, described the partnership as “a step forward in our journey to create a truly borderless investing experience.” He emphasized that the collaboration will “open new possibilities for Korean investors to explore and participate in international markets with confidence and convenience.”

A Shared Vision for Investor Empowerment

Meritz Financial Group, known for its solid market presence and trust among Korean investors, views this partnership as an opportunity to expand its global outlook. Wonjae Jang, CEO of Meritz Securities, expressed pride in the collaboration, noting that it will help connect Korean investors with Webull’s dynamic and technology-driven investing environment.

“Our goal is to create an open ecosystem where technology and insight come together to empower investors,” Jang said. “Through this partnership, we want to enable Koreans to participate more actively in global markets and make informed investment decisions.”

Merging Strengths for a Digital Future

The partnership blends Meritz’s established domestic credibility with Webull’s innovative digital trading solutions. Together, they aim to offer a seamless experience for investors seeking exposure to U.S. equities, without the barriers that often accompany cross-border investing.

By integrating technology, regulatory compliance, and investor education, both firms are working toward a shared vision of financial inclusivity. For South Korean investors, this move signals easier access to the world’s largest equity market — and a new chapter in global investing opportunities.