Synopsis

“Growth in short video views is positive news for Google but the company has to monetize those views at the same time. In Q4 2022, Youtube earned $7.96 billion in revenue — down 8% from last year’s $8.63 billion.”

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Winning the short video competition has become a critical goal for all social media companies and Google is leaving TikTok and Instagram back in the race. The technology company said its YouTube Shorts has crossed 50 billion daily views, a remarkable figure that makes Google stand out in the short video war. The search giant earlier reported 30 billion daily views as part of its Q1 2022 earnings.

On the other hand, the number of views on Short videos has reduced on Instagram and Facebook. Last October, Meta announced that Reels had 140 billion daily views on Facebook and Instagram, both. Like Instagram and Facebook, YouTube has been encouraging users to view Shorts. In November, the company introduced Shorts on TV. 

Chief Business Officer of Google, Philipp Schindler said during the earnings call that the search company is “pleased with our continuing progress in early monetization.” Whereas Chief Financial Officer of the technology company, Ruth Porat said that Youtube is “prioritizing continued growth in Shorts engagement and monetization.”

Growth in short video views is positive news for Google but the company has to monetize those views at the same time. In Q4 2022, Youtube earned $7.96 billion in revenue — down 8% from last year’s $8.63 billion.

YouTube said that in 2022 1.5 billion logged-in users watch YouTube Shorts every month. In 2021, TikTok announced that it had 1 billion monthly active users. Compared to TikTok’s user data, Instagram has over 2 billion users. The social media company did not disclose how many of those watch Reels.