Retail investing is going through a major shift, driven by younger generations. According to the Global Retail Investor Outlook 2024, developed by the World Economic Forum in collaboration with Robinhood Markets and Boston Consulting Group, Gen Z and millennials are not only entering the investing world earlier but are also demanding more intuitive and tech-driven experiences.

In fact, 45% of Gen Z and millennials began investing in early adulthood, compared to just 15% of Gen X and baby boomers. This shows a clear trend: the future of investing is digital.

Tech Over Tradition

Unlike older investors who prefer face-to-face interactions, younger investors prioritize convenience, accessibility, and personalization, qualities that technology delivers well. The report notes that underserved groups like women, people from emerging markets, and younger individuals are actively entering the capital markets thanks to tech-enabled platforms.

While Gen X and baby boomers value human interaction, Gen Z leans towards AI tools and digital advice. They still want guidance, but it doesn’t have to come from a person in a suit. A smart chatbot works just fine.

The Growing Trust in AI

One striking difference between generations is the trust in artificial intelligence. Around 40% of Gen Z are open to using AI for financial coaching or advice, compared to just 8% of baby boomers. Growing up with voice assistants, personalized recommendations, and 24/7 digital access has made AI feel natural to younger users.

When asked if they would let an AI assistant manage their investments, 40.5% of Gen Z said yes, nearly three times higher than baby boomers. For Gen Z, the appeal lies in speed, judgment-free interaction, and round-the-clock availability.

The Middle Ground: Human + Tech

This shift isn’t about replacing humans with machines. Instead, it’s about finding the sweet spot between human expertise and tech efficiency. That’s why the term “tech-enabled” is so important. It reflects a broad spectrum where digital tools can support, not replace, expert guidance.

Robinhood’s recent launch of Robinhood Strategies is a good example. It offers actively managed portfolios along with expert insights, helping users understand why their money is moving in a certain way, directly within the app.

Other platforms like Endowus in Singapore and Fair4All Finance in the UK are blending advice, education, and transparency to build trust among investors. These platforms don’t just recommend, they explain, which builds long-term confidence.

Investing as Learning

The future investor wants to learn by doing. Data shows 42% of people prefer hands-on learning. Yet, 28% don’t invest because they find it confusing. That’s a huge gap, and an opportunity.

Initiatives like NextGen Personal Finance in the US use simulations to teach investing. These tools turn curiosity into confidence and allow users to understand both risks and rewards in real time.

A Future Built on Accessibility

With $100 trillion expected to pass from older to younger generations in the coming years, the financial future will be shaped by Gen Z and millennials. By offering inclusive, transparent, and tech-enabled solutions, the financial industry can make sure that investing is accessible to everyone, not just the privileged few.

The time to act is now.