Reprint & Permission About Us Disclamer

Sandra Deira: From Corporate Executive to Health Warrior

Health Tribe
The Executive Headlines

One Woman's Journey to Safeguarding Our Health and Generations!

As human beings, we are wired to seek comfort and avoid discomfort. However, it is often in times of challenge and adversity that we discover our greatest potential. Challenges can be difficult, frustrating, and even overwhelming at times, but they can also be catalysts for creativity. They push us out of our comfort zones and force us to think outside the box. Sandra exemplifies this notion, as she views the chance to take on unfamiliar roles as the pinnacle of her career. For her, these roles serve as stepping stones towards success.

Sandra Deira, Global Director and Founder of Health Tribe, with a remarkable 25 years of experience in the corporate world, made a pivotal decision in 2011 to pursue a more meaningful path—one where she could directly impact people's personal lives and safeguard the planet we call home.

Born into a family that migrated to Europe when she was very young, Sandra's upbringing instilled in her a deep appreciation for health and wellness. She vividly remembers the days of her childhood when her family prioritized their well-being, understanding that falling ill could have dire financial consequences. As a member of the "Cod liver oil" generation, health was not just a buzzword but a way of life.

Sandra reflects on a time when agriculture and crop cultivation were vastly different from what they are today. Back then, minimal use of pesticides and the absence of genetically modified organisms (GMOs), derivatives, or highly pressurized consumer demands ensured a more wholesome approach to food production. However, the landscape has drastically changed over the years, and now more than ever, it is crucial to comprehend the risks that our health, our planet, and our food face.

Driven by her passion for improving the well-being of individuals and safeguarding the environment, Sandra embarked on a journey to make a difference. Armed with her wealth of experience and knowledge, she dedicated herself to educating and empowering others to take control of their health and make conscious choices that benefit both themselves and future generations.

Sandra firmly believes that each individual has the power to contribute to positive change. Through her work, she strives to raise awareness about the importance of sustainable farming practices, the dangers of pesticide overuse, and the need to support local, organic, and ethically sourced food options. She empowers people to become more informed consumers, encouraging them to question where their food comes from and how it was produced.

Beyond advocating for healthier food choices, Sandra emphasizes the importance of self-care and overall well-being. She encourages individuals to prioritize their physical and mental health, embracing a holistic approach that encompasses nutrition, exercise, mindfulness, and stress management.


Join us as we celebrate and discover Sandra’s path to a healthier, more sustainable future!

One Remarkable Woman Turned Challenges into Triumphs

As she reflected on her career path and the obstacles she faced along the way, she shared, "I can't say it was easy, but I believe challenges are catalysts for creativity. They push you to take action, learn continuously, and grow as a person. The highlight of my career is having the opportunity to take on unfamiliar roles and turn them into triumphs."

One important factor, as emphasized by her, is the capability to perform well in unique circumstances. There was a time when they could not distribute a highly sought-after item that was widely known due to the inferior quality of one of its ingredients. Despite being aware that loyal customers would eagerly anticipate its release or even seek a replacement from another brand, they refused to compromise and declined to release the product for production. This turned out to be a wise decision in terms of gaining the trust of their customers, as they were rewarded with a considerable revenue surge when the product finally returned to the market. Its popularity grew even more, and it became one of the brand's most lucrative items.

Exceptional service on all fronts has been crucial. This fuels the perception that the business truly values each individual, goes above and beyond, and even adds additional services to its offerings. They recently had to innovate one of their very popular products due to regulatory changes regarding an ingredient. Despite high demand and many months of being out of stock, they worked to serve their customers by distributing the remaining stock from various regions. Customers were willing to overlook foreign language labeling as long as they received transparent information and were able to obtain the product they desired.


Key to Building Strong Business Relationships

Trust is one of the most crucial currencies of leadership that demands authenticity and consistency to sustain, and trust, as well as honesty and transparency, are key factors, according to her. When it comes to doing business, everything not only defines your leadership but also who you are and what you stand for, the brand you represent, and the business you represent. It serves as the foundation for your professionalism and the formation of long-term, fruitful connections.


Cultural and Regional Considerations

As the Global Director of the company, one of her most prominent responsibilities is, according to Sandra, developing and sustaining new businesses worldwide and enhancing their integration with the broader industry while also establishing their position in specific regions. Identifying regions where they have not yet established operations and drawing lessons from past failures, such as not adequately considering cultural and regional factors, which are vital for ongoing business prosperity, should be considered.


One Supplement at a Time

Health Tribe, a Dutch company, envisions a world where people's well-being takes precedence. They strive to make it possible for individuals to finance their health, provide education for their children, and care for their loved ones in need while maintaining the lifestyle of their choosing. Apart from offering health supplements to enhance one's overall appearance and health, they are proud to provide a unique business program with cutting-edge technology tools for entrepreneurs and partners to utilize in their businesses. Their products are shipped directly from their warehouses to their consumers and partners. Over time, they have expanded to reach a wider audience and are set to focus on developing Europe, the UK, and the USA even more by 2023.

Further, regarding business opportunities, it was previously mentioned that they have a business program that is both reasonably priced and easily accessible for individuals to take advantage of.


Health Tribe's Natural and Doping-free Product Line

Health Tribe's range of products adheres to the most stringent standards for natural ingredients. Their nutritional supplements are free of synthetic additives, and their entire product line is GMO-free, vegan, and labeled as clean. The range of products they offer is diverse, covering a wide array of needs. Their products are constantly monitored by independent authorities and undergo frequent innovation. Their products are of the highest quality and are registered as free of doping, which is why many top athletes and medical professionals trust them. Additionally, the full range is registered in the Dutch version of the Physician's Desk Reference.


Ambitious Expansion Plans

During the discussion of Health Tribe's expansion and upscaling plans, Sandra stated that they anticipate continued business growth in Europe and the USA. The company is recognized for producing top-notch products, but the emphasis is on educating consumers to make informed decisions beyond just the price tag. Health Tribe aims to offer insights that encourage consumers to examine product labels, understand coherence and logic, and ultimately make choices that prioritize the quality they deserve.

The main focus of her endeavors to bring about change lies in partnering with associates across different regions. She works closely with individuals who share her vision and comprehend the significance of prioritizing people in a world where the consumer is in charge of shaping the future. Her ultimate objective is to unite individuals toward designing a world where people's needs come first.


A Journey to Impact Lives and Safeguard the Planet!

With 25 years of experience in the corporate world behind me, I decided in 2011 to pursue a more meaningful path where I could directly impact people's personal lives. Having migrated to Europe at a very young age, health and wellness have always been a part of my upbringing. As a member of the "Cod liver oil" generation, health was a major priority in my household, as falling ill could mean financial difficulties for the family. Back then, agriculture and crop cultivation were vastly different from what they are now, with minimal use of pesticides and without the use of GMOs, derivatives, or highly pressurized consumer demands. It is crucial to comprehend the risks that one's health, our planet, and our food face, as well as what each individual can do to safeguard themselves and future generations.

Growing up in a nation where a vast majority of the terrain is covered by forests, the Health Tribe derives its name from my forefathers, who belonged to one of the most ancient Indian tribes in South America. They procured vital nutrients from nature, utilizing herbs and fruits that we still incorporate into our daily food, supplements, and medication. Our goal is to not only benefit ourselves but also pave the way for future generations to thrive.

The Aya logo is a West African Adinkra symbol that represents wisdom, endurance, and resourcefulness. Those who wear this symbol have endured many adversities and outlasted many difficulties. As an entrepreneur, my family has played a fundamental role in my development. We share a common interest in maintaining good health. I am a proud mother of three successful individuals who each excel in their respective fields as marketers, lawyers, and sales representatives. My youngest child is an exceptional athlete, currently holding the national championship title for American football in the Dutch AFBN League and the new BNL League. He is a member of the Amsterdam Crusaders and has aspirations to join the newly established ELF (European League of Football). My husband continues to practice kickboxing and receives training from former professional kickboxers.