Personal care services have shaped a large part of the economy and we’re hardly aware of it. When it comes to personal grooming, there’s been a large preference for products and services for women, while grooming for men has largely been overlooked. But that’s changed over the past few years.

Founded in 2017, San Diego, California-based MANSCAPED is the first brand dedicated to men’s grooming and hygiene below-the-waist. The product range includes top-of-the-line precision-engineered tools, unique formulations, and accessories to ensure a simple and effective manscaping routine. With direct-to-consumer shipping in the US, UK, Australia, and Canada, as well as in-store options across the U.S., MANSCAPED is a one-stop shopping destination for men looking for a brand that is focused on the needs of what has, for too long, been a sensitive and often taboo subject.

The Rise Of The Grooming Gap

For long, the hygiene market in the country was pretty much just soaps, haircare, and facewash products. But over the past few years, the sector has undergone a massive transformation, with many new innovative products being launched in the personal hygiene segment but almost all those were targeted towards female intimate hygiene while men’s hygiene needs were a tad-bit ignored. The below the waist area of the male body had been neglected, forcing men to use unsuitable tools, resulting in cuts, nicks, and snags. And MANSCAPED wanted to reclaim this space.

MANSCAPED’s product line was created specifically for a man’s distinctive grooming needs. Featuring specially formulated products to cleanse, moisturize, and deodorize, as well as tools engineered to give a man a close, refined appearance, MANSCAPED equips him with the right products and tools for the job in a complete manscaping system that is easy, powerful, and satisfying.

Since its inception, more than 3 years ago, MANSCAPED has focused on their product. With their range, they knew they had something special from day one, and they have been working tirelessly to market their products and reach as many men as possible. In just these few years, they have grown their employee strength by 500%, launched highly anticipated product innovations, expanded internationally, and have experienced tremendous growth.

MANSCAPED’s mission is to create a line of superior products to elevate every man’s grooming experience and to provide exclusive, professional men’s grooming products that deliver a safe, effective, and fun manscaping experience that leaves you feeling refreshed, confident, healthy and energized. Their goal is to engineer tools and formulations to empower all men to be the very best versions of themselves. Their larger vision is to create and drive the movement that changes the face of male grooming. They also seek to create a dynamic educational movement and culture focused on the importance of men’s health, hygiene, and refinement.

Products Offered

The MANSCAPED product line includes precision-engineered tools (including The Lawn Mower 2.0 electric trimmer with SkinSafe™ technology to prevent nicks and snags), unique pH-balanced formulations (such as The Crop Preserver, an all-in-one deodorant and anti-chafing moisturizer for the zone below), and accessories that have been specifically created for one job: to ensure a simple, safe, and effective below-the-waist manscaping routine. They have recently expanded their offerings to include The Foot Duster, a cooling anti-fungal foot deodorant.

Their tools are engineered with the revolutionary SkinSafe™ technology, perfect for those sensitive areas, while also being hygienic and ergonomic. 

The Unique Proposition

Dedicated to cultivating relationships directly with their customers, MANSCAPED offers a one-stop-shop online via their site. This platform allows consumers to purchase a range of packages and hygiene plans, get limited time offers, and even trimming tips and tricks on the brand’s highly educational and entertaining blog. Also, they are available on marketplaces besides some in-store retail outlets. 

At MANSCAPED, creating the highest quality, most hygienic products possible is the primary purpose. They obsess over product efficacy and market need, and actively engage their customers for product feedback. They have a phased-gate model approach to product development and creation for the mass market. The team truly cares about creating meaningful products that don’t sacrifice product quality, and they work tirelessly to ensure a seamless purchasing experience through their stellar customer support team.

MANSCAPED is the first and leading men’s grooming brand dedicated to male below-the-waist hygiene. But they do more than design and deliver the right tools for the job. Their bigger purpose is to empower men and break the stigma that comes with tending to one’s nether regions. They were the first to speak about the importance of proper hygiene and testicular health, and have enhanced that mission through a philanthropic partnership with the Testicular Cancer Society aptly called We Save Balls™. They work together to help spread awareness for early detection of Testicular Cancer which is the most common form of cancer in men aged 15 to 35.

The Team Behind The Scenes

The Company believes in the fundamental principle of putting their people first. Thus, the leadership team has ensured that a healthy and thriving culture prevails within the walls and this is just as important as the success they achieve. Every member of the MANSCAPED Family is the best in their craft while being incredibly nimble and willing to learn new skills on the job. After all, they are an incredibly fast-growing startup. The infectious company culture where everyone feels valued and appreciated for their efforts and makes sure that the work gets done, and there is lots of fun!

The Visionary Behind The Brand

Paul Tran is the founder and CEO of MANSCAPED, who right from a young age, has always been fascinated with entrepreneurship. Over the years, he has trained himself to notice gaps in the market, and MANSCAPED was created when he saw a void in male hygiene and consumer packaged goods. Specifically designed for men’s below-the-waist grooming needs, the brand aims to provide the right tools for the job to millions of men worldwide.