On June 18, 2025, Straive, a global leader in data, analytics, and AI operationalization, announced the acquisition of SG Analytics (SGA). This strategic move aims to enrich Straive's service offerings and accelerate value delivery through enhanced data-driven insights and AI capabilities.

Who Is SG Analytics?

Founded in 2007, SG Analytics is recognized for combining advanced Data & AI methodologies with deep domain expertise. With offices in New York, London, and Pune, the firm serves key verticals including financial services, technology, media, and information services.

Strategic Rationale: Why It Matters

• Complementary Strengths: Straive’s CEO, Ankor Rai, highlighted how SG Analytics brings "industry-grade workflows that integrate internal and external data with expert research and domain-specific insight," adding scale and sophistication to Straive’s offerings.
  
  
• Deep Sector Reach: Namit Sureka, Straive’s Chief Analytics & AI Officer, underscored that the acquisition strengthens Straive’s presence across banking, financial services, information services, technology, media, and telecommunications.

Leadership Perspectives

• Sid Banerjee, CEO of SGA, expressed enthusiasm about joining Straive, highlighting shared values and a client-centric culture. He believes the deal opens new avenues for both teams and clients.
  
  
• Sushant Gupta, Founder of SGA, emphasized that Straive’s respect for SGA’s culture and its own strong growth track record sets the stage for an exciting new chapter.

Transaction Summary

The acquisition was facilitated with Novistra Capital serving as the exclusive financial advisor to SG Analytics.

About Straive

Straive enables global enterprises, including many Fortune 500 companies, to operationalize data analytics and AI by embedding these capabilities directly into core business workflows. Owned by EQT, a leading private equity firm ranked No. 2 in PEI’s 2025 list, Straive supports clients across industries like banking, retail, media, EdTech, logistics, and life sciences, with teams spread across nine countries.

They’ve been recognized as a Star Performer in Data & AI services by Everest Group and acknowledged as a leader in Data Engineering by AIM PeMa in 2025.

About SG Analytics

SG Analytics is a specialist provider of AI-powered insights and contextual analytics, operating from New York, London, and Pune. Their diverse industry expertise spans banking, capital markets, TMT (technology, media, and telecom), and information services. The firm has earned accolades from Gartner, Everest Group, ISG, Deloitte’s Technology Fast 50 India (2024), and the Financial Times & Statista APAC High‑Growth Companies report (2025).

What This Means for Clients

1. Broader Capabilities: Clients gain access to a more extensive suite of AI and analytics services, enhanced by SG Analytics’ domain-specific strength and Straive’s operational scale.
   
   
2. Accelerated Delivery: The consolidation promises faster delivery timelines and sharper insights, driving stronger ROI through integrated and intelligent workflows.
   
   
3. Strengthened Market Position: The acquisition reinforces Straive’s competitive edge in the evolving global analytics space, particularly in financial, tech, media, and telecom sectors.

Straive’s acquisition of SG Analytics marks a decisive step toward building a leading AI-powered analytics powerhouse. By uniting operational excellence, domain expertise, and deep analytics capabilities, Straive is positioning itself to deliver more impactful, scalable solutions and help clients seamlessly integrate data and AI into their business strategies.

The union of Straive and SG Analytics promises to reshape the enterprise analytics landscape, delivering smarter, faster, and more contextualized insights across industries.