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Artificial Intelligence in Copywriting: 6 Case Studies and How to Use AI to Improve Your Content

The Executive Headlines

If you’ve ever wondered how your content compares to that of your competitors, or if you need to rewrite your article because you feel like it could be better, artificial intelligence might be the answer for you. When it comes to writing, the best content is often the one that isn’t even written. Instead of spending time crafting a new piece from scratch, think of what would happen if you just looked at the first few sentences and allowed a computer to fill in the blanks? Artificial intelligence can do this as well as anyone else. It can read articles faster than any human and decipher their meaning with accuracy that no one else can match. A combination of these two things could make AI-assisted copywriting an effective strategy for improving your content.


What Is Artificial Intelligence in Copywriting?


Artificial intelligence is an umbrella term for technologies that allow computer systems to perform tasks that once required human intelligence. These tasks could be anything from data analysis to writing. Artificial intelligence could also be used in content marketing, although it’s typically used to improve analytical processes. AI has been a hot topic in marketing for quite some time, but it’s only recently become a real boon for marketers. With advancements in the field of computer vision, machine learning, and natural language processing, AI is now able to analyze and interpret data like never before. This makes it possible to get insights and information about your audience with incredible accuracy.


How AI Helps Write Better Articles


Artificial intelligence is a boon for copywriters because it’s a great way to test new ideas. In order to come up with fresh ideas, you have to write a lot of articles that aren’t new, so it’s important to try out new ideas and see if they work. AI can help with the writing process by analyzing an article and generating new ideas. It would comb through the text, get the main idea, and suggest new concepts and ideas. AI can also help with formatting and flow, and it can be especially helpful if you’re writing for a technical audience that is really picky about things like formatting, sentence structure, and word usage. AI can be used to check for errors in a piece, as well as flag formatting issues.



  1. Be Clear and Concise

You want to make sure that your articles are clear and concise because a reader needs to be able to understand the content in order to take action. AI can help with this because it can detect which words are less meaningful and which ones are more important. AI can also detect unclear sentences and suggest replacing unclear words with clearer versions. AI can also detect how long a piece is and how much information it should include. It can then suggest shortening the article or removing parts that aren’t important. Writing is an art, and AI can help to improve your article’s clarity.


  1. Use Sentiment Analysis to Find Your Audience’s Weak Spots


Sentiment analysis can help to understand your audience’s mood and find their weak spots. AI can detect which words are used most in negative or positive sentences, and then it can help you to write content that addresses these feelings. AI can also detect what topics get the most reactions and reactions of anger, sadness, or other emotions. You can use this to find topics that draw the most emotion, and you can use AI to help you to write content that addresses these feelings. AI can also help you to understand your audience by detecting which personality types you have in your audience and which ones you don’t have. You can use this to write articles that address a wider range of topics and feelings.


  1. Get Data-Driven Content Strategies From a Writing Platform like


AI can help you with formatting, flow, and clarity, but what good is it if you don’t make use of the insights it provides? AI can help you to get more out of your writing by digging into what it found in your content. It can be helpful to open a writing platform like and see what it uncovered for you. You can also use a content analysis tool to see what AI found in your content, and then you can make changes to the article based on what it found. You can also make use of a content analysis tool that integrates with your content marketing platform like Hubspot, so you can access the insights AI has found in your content.



 Artificial intelligence can help you improve your writing, and it can also provide you with more insights into what your readers are feeling and how they feel about certain topics. AI can also help you to make sure that your articles are clear and concise. It can also help you to be more concise by digging into how long your sentences are and how much information they should include per article. AI can also help you to make sure that your writing is clear and concise by detecting which words are used less frequently and which ones are used more frequently.


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