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5 Digital Marketing Tips For Small Businesses

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Anyone who has done even the slightest amount of marketing research knows that marketing is now largely done online. But digital marketing goes beyond the basics of marketing on social media websites and refers to any type of marketing that uses digital channels to target prospective customers. This means using text messaging, emails, and apps to reach a wider audience. Here are a few tips for getting started with digital marketing as a small business.

1. Build a Strong Social Media Presence

As the opportunity for direct face-to-face communication is currently limited, small businesses should take to social media to reach their customers.

Social media is part of the majority of small businesses’ marketing plans. Almost all small businesses (88%) invest in social media. Social media has become a functional aspect of many digital marketing strategies for different businesses and generations. 

2. Use Email Marketing Campaigns to Connect With Customers

While some may argue that email marketing is outdated, most small businesses still use email to facilitate personal connections with their clients. 

More than half of small businesses (54%) plan to use email marketing as part of their digital marketing strategy.

3. Expand Website Marketing Efforts

Online Visibility is extremely important for businesses in this day and age. If your business doesn’t have a website, your presence within your market is essentially nonexistent. 

Small businesses need look no further than their own web platforms to increase their knowledge of website marketing. 

4. Start Using Video Marketing

The use of eye-catching videos can help small businesses dominate the digital marketing circuit because videos make the average user spend 88% more time on a website. 

Despite over half of consumers wanting to see more video content from brands they support, only about one-third of small businesses (32%) plan to invest more in video marketing this year.

5. Reviews On Products And Services

In case you do not know yet- your customers are your biggest investment. So make sure, they are happy. Happy customers will provide positive reviews which are important for the reputation of your company, online.

On reviews are the biggest aspect by, which customers and clients judge your company. According to a recent study, “92% of B2B buyers are more likely to purchase after reading a trusted review” (G2 Crowd). However, there will be both positive and negative reviews when a business is operating online. The biggest strategy is to know how to handle them. This can be the deciding factor for the customers when they are looking to hire a service or buy a product.

Thus, it is always a good practice to reply on every review whether good or bad. This would show that you are human. It is more important, for local or small businesses even for local digital marketing services to show that they care for the customers.

A. How to reply to a positive review?

• If you get a positive review, say thank you. It shows the customer that their feedback is important to you and that you care.

B. How to reply to a negative review?

• If it is a negative review, do not just stop at the explanation as to why the experience was bad. Go beyond that, and give the contact number of the concerned person, so that the executive can learn more about the experience. This is a great strategy to change someone’s opinion after a not-so-great experience.

Apart from just establishing a bond with the customers, reviews also work well for SEO and the ability to get a better rank for your company or website improves


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